Website:
hjsoftware.co.uk
Job details:
Company Description HJ Software Private Limited is a pioneer software company specializing in innovative, customized web-based applications for small and medium enterprises. The organization operates with a strong offshore development model, offering cutting-edge infrastructure and logistics to support diverse business requirements. With an excellent track record in web technologies, HJ Software has successfully delivered multiple projects on schedule and within budget. The company focuses on quality, reliability, and long-term client partnerships, creating an environment where team members can grow their expertise in modern digital solutions.
Location : Hyderabad, India
Experience: Minimum 4 years in digital marketing
Employment type :Full-time
Work mode: [On-site / hybrid]
About the role
We are looking for a Digital Marketing Specialist to plan, run and measure marketing across our digital channels: search, social media, email and paid advertising. You will take campaigns from idea to results and keep improving them with data.
This is a hands-on, all-round role for someone who is comfortable across channels, with solid SEO and social media skills and an interest in how brands appear in AI-generated answers.
Key responsibilities
Campaigns and paid media
• Plan and run digital campaigns across search, social, email and display.
• Set up and manage paid search and paid social campaigns, including budgets, targeting and creative testing.
• Build and improve landing pages to raise conversion rates.
• Run email marketing: newsletters, automated journeys, segmentation and list health.
SEO and AI visibility
• Carry out keyword and topic research and optimize pages for on-page SEO.
• Work with developers on technical SEO issues such as crawling, indexing and page speed.
• Monitor how the brand appears in AI assistants and AI search results, and structure content so it can be found and cited.
• Build authority through partnerships, digital PR and quality backlinks.
Social media and content
• Own the content calendar across the company's social channels.
• Create and publish posts, short videos and campaign content suited to each platform.
• Write and edit website, blog and email content with designers and subject experts.
• Engage with the community and respond to comments and messages.
Analytics and reporting
• Track traffic, leads, conversions and cost per result across channels.
• Run A/B tests and use the results to improve campaigns.
• Produce a monthly performance report with clear recommendations.
• Work with sales, product and engineering teams on campaigns and site changes.
Requirements
• Minimum 4 years of hands-on digital marketing experience across more than one channel.
• Experience running paid campaigns on Google Ads and at least one social advertising platform.
• Working knowledge of SEO: keyword research, on-page optimization and technical basics.
• Experience managing social media channels and a content calendar.
• Experience with an email marketing or marketing automation tool.
• Working knowledge of Google Analytics and Google Search Console.
• Awareness of how brands appear in AI assistants and AI search results, and interest in improving it.
• Strong written English, with the ability to write and edit clear, accurate content.
• Comfortable with data: able to build reports and explain what the numbers mean.
• Bachelor's degree in marketing, communications, business or a related field, or equivalent experience.
Click on Apply to know more.