OMLOGIC
Website:
omlogic.com
Job details:
Position - Digital Marketing Manager – Performance Marketing & Growth
Location - Central Delhi (Onsite)
Salary - Up to 70K
About the Role
We are looking for a talented, analytical, and results-driven *Digital Ads Manager* to lead the planning, execution, optimization, and performance management of digital advertising campaigns for our clients.
The ideal candidate should have strong hands-on experience across *Google Ads, Meta Ads, YouTube Ads, and mobile app marketing*, with a clear understanding of performance marketing, conversion tracking, ROI measurement, and budget optimization.
You will work closely with our marketing, content, creative, and technology teams to develop effective digital advertising strategies that deliver measurable business outcomes for our clients.
Key Responsibilities
· Develop, execute, and manage *data-driven digital advertising campaigns* across Google, Meta, YouTube, display networks, and other relevant platforms.
· Plan and optimize campaigns with a strong focus on *leads, conversions, revenue, customer acquisition, and ROI*.
· Demonstrate strong hands-on expertise in *Meta Ads and YouTube Ads*, including campaign setup, audience targeting, creative testing, optimization, and reporting.
· Manage *Google Search, Display, Performance Max, YouTube, and other relevant Google Ads campaigns*.
· Plan and execute *mobile app install and app marketing campaigns*, including user acquisition and performance optimization.
· Conduct keyword research, audience research, competitor analysis, and campaign planning to identify new growth opportunities.
· Set up and monitor conversion tracking, pixels, events, UTM parameters, and other measurement frameworks to ensure accurate performance reporting.
· Analyse campaign KPIs such as *CPL, CPA, ROAS, CTR, CPC, conversion rate, CAC, revenue, and overall ROI*.
· Continuously test and optimize campaigns across audiences, creatives, placements, bidding strategies, keywords, landing pages, and budgets.
· Manage advertising budgets effectively and ensure optimal allocation of spend across campaigns and platforms.
· Work closely with *marketing, content, creative, and web development teams* to ensure campaigns are aligned with overall digital marketing objectives.
· Prepare regular performance reports and provide actionable insights and recommendations to clients and internal stakeholders.
· Manage client expectations and communicate campaign performance, challenges, opportunities, and next steps effectively.
· Stay updated with changes in advertising platforms, algorithms, policies, industry trends, emerging technologies, and performance marketing best practices.
· Identify opportunities to scale successful campaigns while maintaining efficiency and profitability.
Qualifications & Experience
· 3+ years of hands-on experience* in digital advertising, paid media, or performance marketing.
· Strong practical knowledge of *Google Ads, Meta Ads, and YouTube Ads*.
· Experience managing and optimizing significant advertising budgets across multiple platforms.
· Experience with *mobile app install and user acquisition campaigns* is highly desirable.
· Strong understanding of *conversion tracking, Google Analytics, pixels, events, UTM tracking, and attribution*.
· Good understanding of keyword research, audience targeting, landing page optimization, and digital marketing funnels.
· Familiarity with tools such as *Google Analytics, Google Tag Manager, SEMrush, Ahrefs, or similar platforms*.
· Strong analytical and problem-solving skills, with the ability to convert data into actionable marketing strategies.
· Excellent communication and interpersonal skills, with the ability to work effectively with clients and cross-functional teams.
· Strong understanding of *ROI, ROAS, CAC, CPL, CPA, and other performance marketing metrics*.
· Good working knowledge of *Microsoft Office, particularly Excel*, for data analysis and reporting.
What We’re Looking For
We are looking for someone who goes beyond simply *running campaigns*. The ideal candidate should be able to understand a client's business objectives, develop the right advertising strategy, analyse performance, identify opportunities, and take ownership of delivering measurable results.
If you are passionate about performance marketing, numbers, experimentation, and driving real business growth through digital advertising, we'd love to hear from you.
Click on Apply to know more.
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