Upbott Consulting, Inc
Website:
upbott.com
Company:
https://www.linkedin.com/company/upbott-consulting
Industries: IT Services and IT Consulting
Job details:
Marketing Manager – Ecommerce
Experience: 3–5 Years
Location: Remote
Employment Type: Contract
About the Role
We are looking for a hands-on Marketing Manager – Ecommerce with 3–5 years of experience in developing and executing marketing strategies for eCommerce businesses.
The ideal candidate will have a strong understanding of the eCommerce ecosystem and experience across digital marketing, website growth, SEO, customer acquisition, CRM/email marketing, conversion optimization, customer retention, and marketing analytics.
This role will be responsible for driving overall marketing performance and working closely with Technology, Product, Design, Development, and Business teams to improve website performance, customer experience, and revenue growth.
Experience working with eCommerce technology companies, SaaS businesses, eCommerce agencies, digital commerce platforms, or international eCommerce brands will be highly preferred.
An MBA or postgraduate qualification in Marketing/Business will be an added advantage.
Key Responsibilities
- Develop and execute integrated marketing strategies to drive traffic, revenue, conversions, customer acquisition, and retention.
- Own and manage the overall digital marketing and eCommerce growth roadmap.
- Manage the digital customer journey across the website, SEO, paid/organic channels, CRM, email, content, and other relevant touchpoints.
- Drive organic growth through SEO, content strategy, keyword research, and product/category optimization.
- Plan and execute email marketing, CRM, retention, and lifecycle marketing campaigns.
- Identify opportunities to improve customer acquisition, engagement, conversion, and repeat purchases.
- Work on CRO, A/B testing, landing page optimization, merchandising, and website experience to improve conversion rates.
- Work with eCommerce platforms such as Shopify, WooCommerce, BigCommerce, Magento/Adobe Commerce, or similar platforms.
- Monitor and analyze marketing and eCommerce performance using GA4, Google Search Console, CRM platforms, dashboards, and reporting tools.
- Track and improve key business metrics including Revenue, Conversion Rate, AOV, Customer Acquisition Cost, Customer Lifetime Value, Retention, and Marketing ROI.
- Develop and manage marketing campaigns for product launches, promotions, seasonal initiatives, and business growth opportunities.
- Collaborate closely with Technology, Product, Design, Development, Sales, and Business teams to execute website and marketing initiatives.
- Identify gaps in the customer journey, website experience, product discovery, and marketing funnel and recommend data-driven improvements.
- Support the development of marketing plans, budgets, forecasts, and performance reports.
- Stay updated with emerging eCommerce, digital marketing, automation, and AI trends and identify opportunities to improve marketing efficiency.
- Use AI and marketing automation tools to streamline execution, analysis, content creation, personalization, and campaign management.
Mandatory Requirements
- 3–5 years of experience in Marketing, with strong experience in eCommerce Marketing.
- Hands-on experience working with eCommerce businesses, brands, platforms, agencies, or digital commerce companies.
- Strong understanding of the eCommerce customer journey, marketing funnel, and digital marketing ecosystem.
- Practical experience across SEO, Email/CRM Marketing, Website Optimization, Customer Acquisition, and Analytics.
- Experience working with at least one major eCommerce platform such as Shopify, WooCommerce, BigCommerce, Magento/Adobe Commerce, or similar.
- Hands-on experience with GA4 and website performance analytics.
- Understanding of CRO, A/B testing, landing page optimization, and customer journey optimization.
- Strong analytical and problem-solving skills with the ability to translate data into actionable marketing strategies.
- Strong communication and cross-functional collaboration skills.
- Ability to work independently in a remote and fast-paced environment.
Strongly Preferred
- Experience working with eCommerce technology companies, eCommerce SaaS, eCommerce agencies, or digital commerce platforms.
- Experience with Shopify Plus, BigCommerce, Magento/Adobe Commerce, or WooCommerce.
- Experience with tools such as HubSpot, Klaviyo, Salesforce, Mailchimp, SEMrush, Ahrefs, Looker Studio, or similar platforms.
- Experience working with international eCommerce markets, particularly US/UK markets.
- Experience managing marketing budgets, business KPIs, and performance targets.
- Experience developing and executing full-funnel marketing strategies.
- MBA / Postgraduate qualification in Marketing, Business, or a related field.
- Experience using AI, marketing automation, analytics, and productivity tools to improve marketing performance.
Interested?
We'd love to hear from you!
Send your resume to 👉 varsha@upbott.com
About Company
Upbott Consulting Private Limited is a boutique e-commerce technology and marketing consulting company, catering to B2B and B2C e-commerce businesses in the US and UK. Incepted in 2017, we have experienced rapid growth and forayed into strategic marketing consulting over the last 7 years.
We are a group of seasoned e-commerce professionals with over 15 years of experience. Home to an excellent team of young, dynamic, and passionate professionals who love solving complex e-commerce and challenges, we take pride in exceeding customer expectations every time by providing high-quality solutions and ensuring long-term success.
Click on Apply to know more.