Agile Diagnostics
Website:
agilediagnostics.in
Job details:
Digital Marketing Manager – Agile Group of Companies
Location: Ahmedabad, Gujarat
Employment Type: Full-time | On-site
About Agile Group of Companies
Agile Group of Companies is an Ahmedabad-based life-science and biotechnology business group established in 2013. The group operates across scientific products, chromatography, biopharma research, analytical technologies, purification solutions, and bioanalytical services.
Our group companies include Agile Diagnostics, Agile Bioscience and Welch Materials India. We represent and work with leading international life-science and technology companies and serve pharmaceutical, biopharma, CRO, research, healthcare, and academic organizations across India.
With a growing portfolio of products, technologies, and services, we are expanding our digital presence and looking for an experienced Digital Marketing Manager to lead digital marketing activities across the group.
Role Description
The Digital Marketing Manager will be responsible for developing and executing the digital marketing strategy for the Agile Group of Companies and its associated brands.
The role will focus on building strong digital visibility, creating high-quality technical and commercial content, generating qualified B2B leads, managing social media and email marketing, and supporting the sales and business development teams.
Key Responsibilities
- Develop and execute a group-level digital marketing strategy aligned with business objectives.
- Manage social media platforms including LinkedIn, Instagram, Facebook, and YouTube.
- Develop and manage content for multiple group companies, products, brands, and services.
- Create technical, educational, promotional, and industry-focused content.
- Manage email marketing and mass mailing campaigns for customers, prospects, and industry contacts.
- Plan and execute Google Ads, LinkedIn Ads, Meta Ads, and other digital campaigns.
- Support product launches, exhibitions, conferences, webinars, seminars, and promotional campaigns.
- Manage and improve company websites, landing pages, SEO, and online visibility.
- Develop effective B2B lead-generation campaigns for different business verticals.
- Work closely with sales and technical teams to convert product information into effective marketing campaigns.
- Track and analyze website traffic, social media performance, email campaigns, leads, conversions, and advertising ROI.
- Prepare regular digital marketing reports and provide actionable recommendations.
- Research competitors, market trends, new digital channels, and opportunities within the pharma, biotech, diagnostics, and life-science industries.
- Maintain consistent branding and communication across all group companies and digital platforms.
- Coordinate with external designers, agencies, and other marketing partners whenever required.
What We Are Looking For
- 2–5 years of experience in Digital Marketing, preferably in B2B, healthcare, pharma, biotechnology, scientific products, or related industries.
- Strong hands-on experience in Social Media Marketing, Content Marketing, Email Marketing, SEO, and Lead Generation.
- Experience with Google Ads, Google Analytics, LinkedIn, Meta Ads Manager, and email marketing platforms.
- Strong written and verbal communication skills.
- Ability to understand technical/product information and convert it into simple, engaging marketing content.
- Knowledge of Canva or other creative/design tools.
- Understanding of website management, SEO, analytics, and digital advertising.
- Strong analytical and reporting skills.
- Ability to manage multiple brands, campaigns, and projects simultaneously.
- Creative, proactive, self-driven, and comfortable taking ownership of digital marketing activities.
Why Join Agile Group?
- Opportunity to work across multiple life-science and biotechnology businesses.
- Exposure to leading international brands and technologies.
- Opportunity to build and manage the digital presence of a growing business group.
- Direct interaction with sales, technical, product, and international teams.
- Significant opportunity for creativity, ownership, and professional growth.
- Opportunity to develop expertise in B2B digital marketing for the life-science industry.
If you are passionate about digital marketing and want to take ownership of the digital growth of a growing life-science business group, we would like to hear from you.
Click on Apply to know more.