Website:
brandzonecreative.com
Job details:
Job Summary
Brandzone is looking for an energetic and responsible *Digital Marketing Manager* with 1–3 years of experience to manage end-to-end digital marketing activities for the agency and its clients.
The candidate will be responsible for communicating with clients, understanding their requirements, planning digital marketing activities, coordinating with the creative team, managing social media and advertising campaigns, and ensuring timely delivery of all client requirements.
The ideal candidate should have good client communication skills, practical digital marketing knowledge, strong coordination abilities, and the confidence to manage multiple client accounts.
Key Responsibilities
* Act as the main point of contact for assigned clients.
* Communicate with clients through calls, meetings, email, and WhatsApp.
* Understand client businesses, objectives, target audiences, and marketing requirements.
* Collect clear briefs from clients and convert them into actionable tasks.
* Explain campaign plans, content ideas, reports, and recommendations to clients.
* Share regular updates and follow up for content, information, feedback, and approvals.
* Handle client queries, revisions, and concerns professionally.
* Build and maintain positive long-term client relationships.
Digital Marketing Planning
* Prepare monthly digital marketing plans based on client objectives.
* Develop social media strategies, campaign ideas, content themes, and promotional plans.
* Conduct basic competitor and market research.
* Suggest suitable digital marketing solutions to increase reach, engagement, leads, website traffic, and conversions.
* Ensure all marketing activities follow the client’s brand guidelines.
Social Media Management
* Manage social media platforms such as Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile.
* Prepare monthly social media content calendars.
* Plan static posts, carousels, reels, videos, stories, campaigns, and festival creatives.
* Write or coordinate captions, headlines, hashtags, and campaign copy.
* Schedule and publish approved content.
* Monitor comments, messages, reviews, engagement, and brand mentions.
* Track social media performance and suggest improvements.
Paid Advertising
* Assist in planning and managing campaigns on Meta Ads and Google Ads.
* Create campaigns for brand awareness, engagement, website traffic, lead generation, and conversions.
* Coordinate campaign creatives, ad copy, targeting, landing pages, and lead forms.
* Monitor advertising budgets and campaign performance.
* Track metrics such as impressions, clicks, CTR, CPC, leads, CPL, conversions, and ROAS.
* Optimize campaigns based on performance data.
Creative Team Coordination
* Prepare clear briefs for graphic designers, video editors, content writers, photographers, and developers.
* Assign tasks and communicate deadlines to internal team members.
* Review creatives, captions, videos, and other marketing materials before sharing them with clients.
* Ensure deliverables are accurate, brand-compliant, and completed on time.
* Coordinate client feedback and revisions with the internal team.
* Maintain smooth communication between clients and the creative team.
Lead Generation and Campaign Execution
* Plan and execute lead-generation campaigns according to client requirements.
* Coordinate lead forms, landing pages, WhatsApp integrations, and enquiry processes.
* Monitor the number and quality of leads generated.
* Follow up with clients regarding lead response and conversion feedback.
* Suggest improvements to targeting, creatives, offers, and campaign messaging.
SEO and Online Presence
* Coordinate basic SEO activities, including keyword research, website content, blogs, and on-page optimization.
* Manage and update Google Business Profiles.
* Support local SEO activities and review management.
* Coordinate with website developers for content updates, landing pages, forms, and tracking codes.
* Monitor website and search performance using basic analytics tools.
Reporting and Analysis
* Prepare weekly and monthly digital marketing reports.
* Track social media growth, engagement, campaign performance, leads, and website traffic.
* Present reports and key insights to clients in an easy-to-understand manner.
* Identify areas for improvement and recommend next steps.
* Maintain records of campaigns, approvals, budgets, and client communication.
Required Skills
* 1–3 years of practical digital marketing experience.
* Good understanding of social media marketing and content planning.
* Basic to intermediate knowledge of Meta Ads and Google Ads.
* Good client communication and presentation skills.
* Ability to understand client requirements and prepare clear briefs.
* Strong coordination and project-management skills.
* Ability to handle multiple client accounts and deadlines.
* Basic knowledge of SEO, Google Analytics, Search Console, and Google Business Profile.
* Good written and verbal communication skills in English.
* Knowledge of Telugu and Hindi will be an added advantage.
* Strong attention to detail and problem-solving skills.
* Ability to work independently and take ownership of assigned accounts.
Preferred Qualifications
* Bachelor’s degree in Marketing, Business Administration, Mass Communication, Advertising, or a related field.
* Digital marketing certification will be an added advantage.
* Previous experience working in a digital marketing, advertising, branding, or creative agency is preferred.
* Experience handling healthcare, education, real estate, hospitality, retail, or service-based clients will be an advantage.
* Experience coordinating with designers, video editors, content writers, and web developers is preferred.
Tools and Platforms
Candidates should have working knowledge of some of the following:
* Meta Business Suite
* Meta Ads Manager
* Google Ads
* Google Analytics
* Google Search Console
* Google Business Profile
* Canva
* Social media scheduling tools
* Microsoft Excel or Google Sheets
* PowerPoint or Google Slides
* Basic CRM or lead-management tools
Key Performance Indicators
* Client satisfaction and retention.
* Timely delivery of monthly content and campaigns.
* Quality and accuracy of client communication.
* Growth in social media reach, engagement, and followers.
* Number and quality of leads generated.
* Advertising cost efficiency and campaign performance.
* Timely coordination with internal team members.
* Accuracy of reports and campaign documentation.
* Ability to manage multiple accounts without delays.
Ideal Candidate
The ideal candidate is proactive, organised, confident, and comfortable communicating directly with clients. They should be capable of understanding client requirements, suggesting suitable digital marketing solutions, coordinating with the internal team, and ensuring that the work is delivered on time.
The candidate should have a learning mindset, take responsibility for assigned accounts, and be willing to work in a fast-paced agency environment.
Click on Apply to know more.