Shipsar.in
Job details:
Job Title: Digital Marketing Executive
Role Snapshot
- Salary: ₹18,000 / month
- Schedule: 6 Days a Week
- Location: On-site
Company Overview
We operate a fast-paced technology development agency and a computer coaching institute. We build robust web applications and AI solutions for clients while delivering top-tier technical training to students. We are looking for a highly capable Digital Marketing Executive who understands what it actually takes to generate leads and rank on search engines in 2026.
Role Overview
This is an execution-heavy role for a marketer with proven hands-on experience. You will take ownership of our digital visibility—running paid ad campaigns, acquiring authoritative backlinks, implementing technical SEO, and driving qualified leads for both our internal brands and our external clients.
Key Responsibilities
1. Paid Advertising & Lead Generation
- Build, launch, and manage profitable paid ad campaigns across Google Ads and Meta (Facebook/Instagram) Ads.
- Optimize ad copy, targeting, and bidding strategies (including AI-driven bid optimizations) to consistently drive down Cost Per Lead (CPL).
- Design and test conversion funnels to turn traffic into course enrollments and development project inquiries.
2. Advanced SEO & 2026 Ranking Strategies
- Technical & On-Page: Implement modern SEO standards, including Schema markup (FAQ, Local Business, Article) to optimize for Google's Search Generative Experience (SGE) and AI summaries.
- Off-Page/Backlinks: Execute white-hat link-building strategies. Focus on acquiring high-quality, contextually relevant backlinks that build true domain authority, rather than relying on outdated spam tactics.
- Ensure content aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines and Core Web Vitals to satisfy 2026 algorithmic requirements.
3. Content & Social Media Management
- Take complete ownership of Google My Business (GMB) profiles, ensuring local search dominance and active review management.
- Draft SEO-optimized blogs and website copy tailored to both our technical education institute and varied client industries.
- Manage social media calendars, posting engaging graphics and content designed to increase user dwell time and interaction metrics.
4. Analytics & Reporting
- Monitor campaigns using Google Analytics 4 (GA4) and Google Search Console to track traffic, conversions, and behavioral data.
- Provide actionable, data-driven weekly reports on lead volume and SEO growth.
Qualifications & Expectations
- Experience: Minimum 1 year of demonstrable, hands-on experience in digital marketing, specifically running ads and managing SEO.
- Technical SEO Knowledge: You must know how to implement Schema markup, structure content for modern search intent, and execute legitimate backlink acquisition.
- Ad Platform Mastery: Proven ability to set up and manage Google Ads and Meta Ads with a strict focus on ROI and lead generation.
- Autonomy: You require minimal supervision on the basics. You already know how search engines operate in 2026 and can immediately start executing campaigns that bring in results.
Click on Apply to know more.