Website:
jobtrade.in
Job details:
Job Role
- Digital Marketing Executive
Job Description
Digital Marketing Campaigns:
- Plan and execute digital marketing campaigns across various online platforms.
- Develop strategies to increase brand visibility, generate leads, and support business growth.
- Manage multiple digital campaigns while ensuring timely execution.
Social Media Management
- Manage the company’s Instagram, Facebook, LinkedIn, and YouTube accounts.
- Create and publish engaging posts, reels, stories, videos, and other digital content.
- Maintain consistent branding and communication across all social media platforms.
- Monitor audience engagement and identify opportunities to improve social media performance.
Paid Advertising
- Create, manage, and optimize Google Ads and Meta Ads campaigns.
- Develop campaigns focused on lead generation and customer acquisition.
- Monitor advertising performance, cost per lead, conversions, and ROI.
- Optimize campaigns based on performance data.
Lead Generation
- Generate and track leads through digital marketing campaigns.
- Monitor the quality and volume of leads generated.
- Coordinate with the sales team to ensure timely follow-up of digital leads.
- Track lead conversion into sales and site visits.
Required Skills
Digital Marketing Skills:
- Good knowledge of Google Ads and Meta Ads.
- Knowledge of Instagram, Facebook, LinkedIn, and YouTube marketing.
- Basic to intermediate knowledge of SEO and Google Analytics.
- Strong understanding of digital lead generation.
- Ability to manage and optimize digital campaigns.
Content & Creative Skills
- Good content-writing and communication skills.
- Ability to create engaging social media content.
- Knowledge of Canva and basic graphic/video editing tools.
- Creative approach to digital marketing and content development.
Analytical & Professional Skills
- Good analytical and reporting skills.
- Strong understanding of campaign performance and ROI.
- Ability to manage multiple campaigns and meet deadlines.
- Target-oriented and proactive approach.
- Ability to work effectively in a fast-paced environment.
Education
Qualification & Experience:
- Graduate in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
Experience
- Years of relevant digital marketing experience preferred.
- Experience in real estate or property marketing will be an added advantage.
- Hands-on experience in digital lead generation will be preferred.
Key Performance Indicators
Lead Generation:
- Number and quality of leads generated.
- Digital lead-to-sale/site-visit conversion.
- Cost per lead.
Campaign Performance
- Campaign ROI.
- Advertising performance.
- Timely execution of marketing campaigns.
Online Growth
- Social media growth and engagement.
- Website traffic.
- Online enquiries.
- Overall improvement in brand visibility.
Ideal Candidate
- Creative and proactive.
- Digitally savvy and result-oriented.
- Strong understanding of digital marketing and lead generation.
- Comfortable working in a fast-paced environment.
- Candidates with hands-on experience in real estate digital marketing will be preferred.
Click on Apply to know more.