Website:
jayadevrana.com
Job details:
ABOUT US
Jayadev Rana Pine Script Solutions is a software development and automation business serving clients in India and internationally. We build custom Pine Script and TradingView indicators and strategies, MT5/MQL5 solutions, full-stack web and SaaS platforms, Android and iOS mobile applications, APIs, third-party integrations, dashboards, and business automation systems.
THE ROLE
We are hiring a full-time Digital Marketing & Lead Generation Specialist for a hybrid role based in Bhubaneswar, Odisha. Your primary goal will be to create a consistent pipeline of qualified B2B prospects and book relevant sales conversations for our development services.
KEY RESPONSIBILITIES
• Build and execute a multi-channel lead-generation strategy for full-stack web development, SaaS platforms, Android/iOS apps, APIs and integrations, automation systems, Pine Script/TradingView development, and MT5/MQL5 solutions.
• Research and target founders, startups, SMEs, fintech and trading businesses, educators, signal providers, brokers, agencies, and product teams in India and international markets.
• Generate qualified leads through LinkedIn, personalized email outreach, SEO and content, organic social media, partnerships, directories, and paid campaigns where appropriate.
• Create human, personalized outreach and follow-up sequences; avoid spam, mass messaging, and low-quality purchased lists.
• Qualify prospects by business need, project scope, budget, authority, and timeline, then schedule sales calls.
• Plan case studies, service pages, landing-page copy, LinkedIn content, and other conversion-focused marketing assets.
• Set up, monitor, and optimize Google, Meta, and LinkedIn campaigns when required.
• Maintain an organized CRM or lead tracker and report weekly on outreach, replies, qualified leads, booked calls, conversion rates, cost per lead, and channel ROI.
• Test new audiences, offers, messaging, and channels to improve lead quality and conversion.
• Work closely with the founder and development team to understand services, prepare proposals, and accurately communicate technical capabilities.
REQUIRED EXPERIENCE AND SKILLS
• At least 2–3 years of relevant experience in digital marketing and lead generation.
• Proven B2B lead-generation results, supported by campaign examples, case studies, or measurable performance data.
• Practical experience with LinkedIn marketing, email outreach, SEO/content marketing, paid advertising, analytics, and CRM tools.
• Strong English writing and communication skills with the ability to create concise, persuasive, personalized messages.
• Ability to research ideal customer profiles, work independently, manage multiple campaigns, and meet agreed performance targets.
• Sound understanding of lead qualification, sales funnels, conversion tracking, and reporting.
PREFERRED
• Experience marketing software development, IT services, SaaS, mobile apps, fintech, trading technology, or automation services.
• Experience acquiring international clients.
• Familiarity with Google Analytics, Search Console, Google Ads, Meta Ads, LinkedIn Ads, email automation, and CRM platforms.
• A portfolio showing the number and quality of leads generated, booked meetings, conversion rates, or campaign ROI.
COMPENSATION
₹15,000–₹60,000 per month, depending on experience, skills, portfolio, and demonstrated results.
WORK ARRANGEMENT
Full-time, hybrid — Bhubaneswar, Odisha, India.
HOW TO APPLY
Please include:
• Your resume
• Links to your portfolio or case studies
• Two or three examples of lead-generation campaigns with measurable results
• The channels and tools you have used
• A brief 30-day plan for generating qualified leads for our software development services
• Your current compensation, expected compensation, and availability
We value ethical, sustainable marketing and welcome candidates who care about lead quality, clear communication, and measurable business outcomes.
Click on Apply to know more.
