ImaginXP
Website:
imaginxp.com
Job details:
Company Description ImaginXP is a leading Higher-Ed organization in India focused on future-skills Degree, Certification, and Executive courses across Design, Technology, and Business streams. Founded in 2013 as an Ed-tech organization, it partners with 30+ universities and reputed institutes such as IIT, BIMTECH, IMT, and IRM to deliver programs in both online and offline modes. The institution offers industry-led curricula that emphasize practical learning, real-time application, and strong placement assistance to help learners become industry-ready. ImaginXP also runs an E-Learning app called “My Coach,” serving over 75,000 students and supported by more than 1,250 faculty and mentors. Its long-term vision is to be a unique provider of future-skills education that supports national development and a PAN-India impact.
Role Description This is a full-time, on-site Digital Marketing Faculty role based in Vadodara. The faculty member will design and deliver lectures, workshops, and tutorials on digital marketing concepts, tools, and strategies aligned with ImaginXP’s industry-led curriculum. Responsibilities include preparing course materials, case studies, and assessments; guiding learners through practical projects and real-time implementation of digital marketing campaigns; and evaluating student performance with constructive feedback. The role involves conducting academic research related to digital marketing trends, collaborating with other faculty to update and improve program content, and mentoring students on career readiness and industry expectations. The faculty member is also expected to participate in academic events, faculty meetings, and continuous professional development activities.
Qualifications
- Candidates should possess strong skills in Market Research and Research, with the ability to analyze industry trends and digital marketing performance data.
- Candidates should possess solid understanding of Consumer Behavior and Marketing, including audience segmentation and customer journey mapping.
- Candidates should possess expertise in Marketing Management, with experience in planning, executing, and evaluating marketing strategies and campaigns.
- Relevant teaching or training experience in digital marketing or related fields, preferably at the higher education level.
- Master’s degree in Marketing, Digital Marketing, Business, or a closely related discipline; a PhD or professional certifications in digital marketing are an advantage.
- Hands-on experience with digital marketing channels and tools (e.g., social media marketing, SEO, SEM, email marketing, analytics platforms).
- Strong communication and presentation skills, with the ability to engage diverse learners and explain complex concepts clearly.
- Ability to design practical assignments and projects that reflect real-world industry practices and outcomes.
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