Sapco IOT Pvt Ltd
Website:
sapcotechnologies.com
Job details:
Company Description Sapco IOT Pvt. Ltd. is a Kolkata-based Web & Mobile App Development and Digital Marketing company that focuses on driving measurable success for clients of all sizes, from start-ups to established enterprises. Founded in 2017 by two professionals with a shared vision for quality IT services, the company has grown to serve over 600 clients, building strong, long-term partnerships. Sapco IOT values creativity, fast-paced execution, and continuous improvement to deliver digital solutions that align closely with each client’s brand and vision. Team members work in a respectful and collaborative environment where ideas are carefully translated into effective design, development, and marketing outcomes. The company culture encourages diverse perspectives and professional growth while maintaining high standards of service and client care.
Role Description This is a full-time, on-site role for a Digital Marketing Expert based in Kolkata. The Digital Marketing Expert will plan, execute, and optimize digital marketing campaigns across channels such as search, social media, email, and web. Responsibilities include developing marketing strategies, managing social media presence, creating and refining content for various platforms, and monitoring campaign performance using analytics tools. The role involves collaborating with design and development teams to ensure consistent brand messaging, supporting lead generation and sales initiatives, and preparing regular performance reports and recommendations. The Digital Marketing Expert will also stay current with industry trends, tools, and best practices to continuously improve campaign effectiveness and client results.
Qualifications
- Strong Marketing and Marketing Strategy skills to plan, implement, and optimize data-driven campaigns.
- Proficiency in Social Media Marketing, including content planning, community management, and platform analytics.
- Effective Communication skills for collaborating with internal teams and presenting strategies and results to clients.
- Understanding of Sales processes and ability to support lead generation, conversion, and customer retention initiatives.
- Hands-on experience with digital marketing tools (e.g., Google Analytics, Ads platforms, social media management tools).
- Knowledge of SEO/SEM fundamentals and content optimization techniques.
- Ability to analyze data, derive insights, and make actionable recommendations.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in an agency or IT/digital services environment is an advantage.
- Demonstrated ability to work in a fast-paced, deadline-driven setting and manage multiple projects simultaneously.
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