Institute of NeuroDevelopment
Website:
neurodevelopment.in
Job details:
Company Description The Institute of NeuroDevelopment is a specialized center providing comprehensive services for children with neurodevelopmental and behavioral needs. Guided by principles of empathy, the institute supports children with autism spectrum disorder, ADHD, learning disabilities, intellectual disabilities, and global developmental delays in motor and speech areas. It also addresses mental health concerns such as poor school performance, anxiety, temper tantrums, aggression, conduct issues, bedwetting, and depression. Services include pediatric physiotherapy, occupational therapy, speech and vision therapy, counselling, psychometric and functional assessments, behavioral therapy, and ABA-based special education. Professionals at the institute work in a multidisciplinary setting focused on improving outcomes for children and families.
Role Description This is a full-time, on-site Digital Marketing Executive role based in Kolkata. The Digital Marketing Executive will plan and execute online marketing campaigns to promote the institute’s services and strengthen its brand presence across digital channels. Daily responsibilities include managing social media accounts, creating and updating website content, coordinating online awareness initiatives, and optimizing campaigns based on performance metrics. The role involves monitoring web analytics, preparing regular performance reports, and collaborating with clinical and administrative teams to ensure accurate and sensitive communication about services. The Digital Marketing Executive will also support offline marketing activities that complement digital outreach and maintain consistent messaging.
Qualifications
- Strong foundation in Marketing and Digital Marketing, with experience in planning and executing campaigns.
- Effective Communication skills, including clear writing and the ability to adapt messages for diverse audiences.
- Hands-on experience with Social Media Marketing across platforms such as Facebook, Instagram, and LinkedIn.
- Proficiency in Web Content Writing for websites, blogs, and digital collateral.
- Ability to use Web Analytics tools to track performance, interpret data, and suggest improvements.
- Bachelor’s degree in Marketing, Communications, Media Studies, or a related field (or equivalent practical experience).
- Familiarity with healthcare or education sectors, and sensitivity when communicating about children with special needs.
- Basic knowledge of SEO, online advertising, and email marketing platforms is an advantage.
- Ability to work collaboratively in a multidisciplinary environment, with strong organizational and time-management skills.
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