Website:
jobtrade.in
Job details:
Job Role: Digital Marketing Executive
Job Description
- Plan, execute, and optimize digital marketing campaigns to increase brand awareness, lead generation, and sales.
- Monitor campaign performance and implement strategies to improve ROI.
- Conduct keyword research and implement SEO strategies.
- Optimize website content, meta tags, and other on-page SEO elements.
- Improve website visibility and search engine rankings.
- Manage SEM/PPC campaigns, including Google Ads.
- Monitor advertising budgets, bids, conversions, and campaign performance.
- Create, schedule, and manage engaging social media content.
- Manage company profiles on Facebook, Instagram, LinkedIn, and X.
- Respond to customer comments, messages, and social media interactions.
- Develop blogs, articles, email newsletters, website content, and other marketing materials.
- Coordinate with designers and content creators to develop digital content.
- Design and execute email marketing campaigns.
- Segment target audiences and analyze email campaign performance.
- Track website traffic and user behavior using Google Analytics and other analytics tools.
- Prepare performance reports covering traffic, leads, conversions, CTR, and ROI.
- Analyze campaign data and recommend improvements.
- Develop strategies to attract, engage, and convert potential customers.
- Optimize landing pages and lead capture forms to improve conversions.
- Update and maintain website content regularly.
- Ensure the website is user-friendly, mobile-responsive, and performance-optimized.
- Conduct market research and analyze industry trends.
- Monitor competitor activities and identify new digital marketing opportunities.
- Maintain consistent brand messaging across all digital channels.
- Support online reputation management and brand-building activities.
- Collaborate with Sales, Design, Content, and Product teams.
- Coordinate with external agencies and vendors whenever required.
Key Areas
Digital Marketing Campaigns:
- Campaign planning and execution
- Campaign optimization
- ROI monitoring
Seo & Sem
- Keyword research
- On-page SEO
- Website ranking improvement
- Google Ads / PPC
- Budget and bid management
Social Media Management
- Content creation and scheduling
- Facebook, Instagram, LinkedIn, and X management
- Audience engagement
Content & Email Marketing
- Blogs and articles
- Website content
- Email newsletters
- Email campaign management
Analytics & Reporting
- Google Analytics
- Website traffic analysis
- Lead and conversion tracking
- CTR and ROI reporting
Lead Generation & Website Management
- Lead generation strategies
- Landing page optimization
- Lead capture forms
- Website content management
Market & Brand Management
- Competitor research
- Market trend analysis
- Brand messaging
- Online reputation management
Collaboration
- Coordination with sales, design, content, and product teams
- External agency and vendor coordination
Click on Apply to know more.