Aténas Fraternity
Website:
atenas.in
Job details:
Company Description The company is a growing organization focused on helping businesses reach and engage their target audiences through effective digital marketing strategies. It emphasizes data-driven decision making, innovative campaigns, and measurable results to drive lead generation and revenue growth. Team members collaborate across functions to design, execute, and optimize marketing initiatives in fast-paced environments. The company values adaptability, continuous learning, and professional development, offering opportunities to work with modern tools and platforms.
Role Description The Digital Marketing Specialist (Lead Generation) is a full-time on-site role based in Hyderabad. This position is responsible for planning, executing, and optimizing digital campaigns across channels to generate qualified leads and support sales objectives. Daily activities include managing social media marketing initiatives, coordinating online marketing campaigns, tracking performance using web analytics tools, and refining strategies based on data insights. The role involves creating and adapting content for different platforms, monitoring campaign budgets, preparing performance reports, and collaborating with sales and marketing teams to improve conversion rates. The specialist will also stay updated on industry trends and best practices to ensure campaigns remain competitive and effective.
Qualifications
- Candidates should possess strong skills in Social Media Marketing and Online Marketing to drive targeted lead generation across platforms.
- Candidates should possess solid Digital Marketing expertise, including campaign planning, execution, and optimization.
- Candidates should possess proficiency in Web Analytics to monitor performance, interpret data, and recommend improvements.
- Candidates should possess excellent Communication skills for clear collaboration, reporting, and stakeholder alignment.
- Relevant experience in lead generation-focused roles within B2B or B2C environments is preferred.
- Familiarity with marketing automation tools, CRM systems, and advertising platforms (e.g., Google Ads, Meta Ads) is beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work on-site in Hyderabad, manage multiple campaigns, and meet deadlines in a fast-paced setting.
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