S&T Engineers
Website:
stengineers.com
Job details:
📍 Location: Coimbatore
💼 Job Type: Full-Time
🏭 Industry: Industrial Machinery | Engineering | Manufacturing | Capital Equipment
👨💻 Experience: Minimum 2 years
Are you passionate about performance marketing, SEO, and B2B lead generation? We're looking for a Digital Marketing Executive to drive high-quality enquiries for industrial machinery and engineering solutions through data-driven digital marketing strategies.
Key Responsibilities:
Paid Digital Marketing
- Plan, execute, and optimize Google Ads (Search, Display, Performance Max, Remarketing) and Meta Ads campaigns.
- Generate qualified B2B leads while improving campaign performance and ROI.
- Conduct keyword research, optimize targeting, and reduce irrelevant enquiries.
- Monitor campaign budgets, CPL, conversion rates, and ROAS.
- Collaborate with the sales team to improve lead quality.
Search Engine Optimization (SEO)
- Develop and implement on-page, off-page, technical, and local SEO strategies.
- Optimize product pages, landing pages, blogs, and technical content.
- Track keyword rankings, website traffic, and search performance.
- Stay updated with Google's latest algorithm updates and AI-powered search trends.
Analytics & Website Management
- Manage Google Analytics, Google Search Console, and Google Tag Manager.
- Track conversions including enquiry forms, phone calls, WhatsApp clicks, brochure downloads, and other lead actions.
- Analyse website performance and provide actionable insights.
- Support WordPress website updates and content management.
Product & Marketing Support
- Translate technical product features into customer-focused marketing messages.
- Support product launches, exhibitions, webinars, and digital campaigns.
- Coordinate with sales, product, application, design, and development teams.
Reporting
- Prepare professional reports and dashboards using Microsoft Excel and PowerPoint.
- Present campaign performance, lead analysis, and marketing insights to management.
Required Skills
- 1–2 years of experience in Digital Marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Strong knowledge of SEO, Google Analytics, Google Tag Manager, and Search Console.
- Experience with WordPress CMS.
- Good knowledge of Microsoft Excel and PowerPoint.
- Basic understanding of domains, hosting, DNS, SSL, and website maintenance.
- Strong analytical, communication, and problem-solving skills.
- Experience in B2B or industrial marketing is an added advantage.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Engineering, Communications, Computer Science, or a related field.
- Google Ads, Google Analytics, SEO, or Digital Marketing certifications are preferred.
Click on Apply to know more.
