Nap Chief
Website:
napchief.com
Job details:
Performance Marketing Executive
Experience: 4–7 years
Location: Peelamedu area, Coimbatore
Employment Type: Full-time
Industry: Apparel & Fashion
About Nap Chief 🧸
Nap Chief is a fast-growing D2C kidswear brand known for bold, comfortable, and sustainable clothing for kids who love to stand out. We’re a tight, energetic team with a strong digital presence and a loyal community of parents across India. Performance marketing drives a big part of our growth, and we’re looking for someone who can lead this function with strategy, ownership, and sharp execution.
What You’ll Do (Your Impact) 🚀
• Work across Meta, Google, and new channels.
• Plan, launch, and scale high-performing campaigns that fuel revenue growth.
• Manage large monthly spends (₹50 lakhs+ per month) with ownership of ROAS and CAC.
• Analyse funnels, cohorts, attribution, and platform data to uncover opportunities.
• Build advanced audience frameworks: segmentation, remarketing, lookalikes, custom intent.
• Run experiments across creatives, formats, bidding, and landing pages.
• Monitor daily performance and act fast when metrics shift.
• Mentor performance associates and ensure high-quality execution.
• Collaborate with founders, product, and creative teams on goals and new channel expansions.
• Lead monthly planning, forecasting, and reporting with clear insights.
• Build systems and playbooks that make the performance function stronger.
What You’ll Bring (Skills & Experience) ⭐
• Strong hands-on expertise in Meta Ads and Google Ads, especially for D2C scaling.
• Deep understanding of audience building, attribution, and platform algorithms.
• Experience managing and optimising large budgets with consistent results.
• Analytical mindset with comfort working across dashboards and experiments.
• Leadership experience with mentoring and team support.
• High ownership mindset and ability to solve problems under pressure.
• Clear communication with founders and cross-functional teams.
Traits We Value
Primary: Ownership, strategic thinking, decisive execution
Secondary: Analytical depth, data-driven decision-making
Why Nap Chief? 🌟
• High-ownership role with direct impact on brand growth
• Work closely with founders and leadership
• Fast-paced environment that encourages experimentation
• A chance to shape the performance marketing roadmap for a leading kidswear brand
How to Apply 📩
Send your CV to maria@napchief.com or you can also directly apply.
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