Website:
kean.club
Job details:
Job Title: Digital Marketing Executive (Fashion & E-commerce)Location: Kochi, Kerala (On-site)
Job Type: Full-time
About the RoleWe are looking for a passionate and performance-driven Digital Marketing Executive to join our team and help grow our premium women’s fashion brand. This role combines creativity with data-driven decision-making and is ideal for someone who understands fashion, digital marketing, and e-commerce.
You will be responsible for increasing our online visibility, driving traffic, improving search rankings, managing digital campaigns, and helping convert visitors into loyal customers.
Key ResponsibilitiesDigital Marketing- Plan and execute digital marketing campaigns across Meta, Google, and other relevant platforms.
- Develop and manage social media marketing strategies to increase brand awareness, engagement, and sales.
- Manage paid advertising campaigns, optimize budgets, and improve Return on Ad Spend (ROAS).
- Coordinate marketing campaigns around product launches, seasonal collections, and promotional events.
- Track campaign performance and provide regular reports with actionable insights.
Search Engine Optimization (SEO)- Develop and implement on-page, off-page, and technical SEO strategies.
- Conduct keyword research to improve website rankings and organic traffic.
- Optimize category pages, product pages, blogs, and landing pages for search engines.
- Monitor website performance using Google Analytics, Google Search Console, and SEO tools.
- Stay updated with search engine algorithm changes and implement best practices.
E-commerce & Website- Work closely with the design and content teams to optimize the online shopping experience.
- Ensure product pages are optimized with SEO-friendly titles, descriptions, images, and metadata.
- Monitor website performance, user behavior, and conversion rates to identify growth opportunities.
- Support website updates, promotions, and new collection launches.
Content & Brand Growth- Collaborate with photographers, designers, and content creators to execute digital campaigns.
- Assist in planning influencer marketing collaborations and digital partnerships.
- Support email marketing, customer retention campaigns, and loyalty initiatives.
- Research industry trends, competitors, and emerging digital marketing opportunities.
Requirements- Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
- 1–3 years of experience in Digital Marketing, preferably in fashion, retail, or e-commerce.
- Strong understanding of SEO, Google Analytics, Google Search Console, and keyword research.
- Experience managing Meta Ads and Google Ads campaigns.
- Familiarity with Shopify or other e-commerce platforms is highly preferred.
- Understanding of social media trends and content marketing.
- Excellent analytical, communication, and organizational skills.
- Ability to work in a fast-paced, collaborative environment.
Preferred Skills- SEO (On-page, Off-page & Technical SEO)
- Google Analytics & Search Console
- Meta Ads & Google Ads
- Shopify / E-commerce Management
- Content Marketing
- Social Media Marketing
- Performance Marketing
- Email Marketing
- Keyword Research
- Conversion Rate Optimization (CRO)
- Influencer Marketing
- Data Analysis & Reporting
If you’re passionate about fashion, digital marketing, and building brands that leave a lasting impression, we’d love to hear from you.
Click on Apply to know more.