SMARTWORK IT SERVICES LLC (SWITS)
Website:
smartworkitservices.com
Job details:
Digital Marketing Specialist Product Marketing Experience
1-3 Years
Job Summary
We are looking for a
Digital Marketing Specialist with hands-on experience in Product Digital Marketing. The candidate should have experience promoting products through digital channels, supporting product launches, creating product-focused campaigns, generating leads, and improving product visibility and customer engagement.
Key Responsibilities
- Plan and execute digital marketing campaigns for products and solutions.
- Develop product-focused marketing strategies to increase awareness, engagement, leads, and conversions.
- Support new product launches, product promotions, and go-to-market (GTM) activities.
- Create and manage product content for websites, landing pages, blogs, social media, email campaigns, and digital advertisements.
- Manage SEO, SEM, PPC, Google Ads, Meta Ads, and social media campaigns.
- Understand product features, benefits, target customers, and competitive positioning.
- Conduct market research, competitor analysis, customer research, and keyword research.
- Work closely with Product, Sales, Design, and Content teams to develop effective product marketing campaigns.
- Generate and nurture leads through digital channels.
- Monitor campaign performance and optimize campaigns based on data.
- Track traffic, leads, CTR, CPC, CPL, conversion rate, engagement, and ROI.
- Use Google Analytics/GA4, Google Search Console, Google Ads, and other marketing analytics tools.
- Conduct A/B testing for advertisements, landing pages, email campaigns, and content.
- Prepare campaign and product marketing performance reports.
Mandatory Skills
- Digital Marketing
- Product Digital Marketing / Product Marketing
- Product Campaign Management
- Product Launch / Product Promotion
- SEO / SEM / PPC
- Google Ads
- Social Media Marketing
- GA4 / Google Analytics
- Content Marketing
- Lead Generation
- Market & Competitor Research
- Digital Campaign Analytics
Preferred Experience
Candidates Who Have Worked In
- Product-based companies
- SaaS / Technology products
- B2B / B2C product marketing
- Digital platforms / Applications
- E-commerce products
- IT products or software solutions
Candidates whose primary experience is
promoting and marketing a company's own products digitally will be preferred over candidates focused only on agency/client-service marketing.
Education
Bachelor's degree in Marketing, Business, Communications, or a related field.
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