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Job details:
Job Title: Digital Marketing Executive – Event Industry
Department: Marketing
Industry: Event Management / Exhibition / Events
Employment Type: Full-Time
Job Responsibilities
- Plan and execute digital marketing campaigns for events, exhibitions, and brand activations.
- Manage company social media accounts including Instagram, Facebook, LinkedIn, and YouTube.
- Create and publish engaging content related to upcoming events, exhibitions, projects, and company activities.
- Develop social media calendars and ensure regular posting.
- Manage paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads.
- Generate leads and enquiries through digital marketing campaigns.
- Monitor campaign performance, leads, engagement, reach, and conversions.
- Coordinate with the creative team for posters, reels, videos, and promotional content.
- Handle event promotions before, during, and after the event.
- Research market trends, competitors, audience behaviour, and new digital marketing opportunities.
- Maintain and update the company website and event landing pages.
- Prepare monthly digital marketing reports and analyse campaign performance.
- Coordinate with the sales team to ensure proper follow-up of digital leads.
- Support email marketing, WhatsApp marketing, and other online promotional activities.
Candidate Requirements
- 1–3 years of experience in Digital Marketing preferred.
- Experience in Event Management, Exhibition, Hospitality, or B2B Marketing will be an advantage.
- Good knowledge of Instagram, Facebook, LinkedIn, Google Ads, and Meta Ads Manager.
- Basic knowledge of Canva, Photoshop, or other creative tools.
- Good content writing and communication skills.
- Knowledge of SEO, Google Analytics, and lead generation will be an advantage.
- Creative, proactive, and target-oriented approach.
- Ability to manage multiple campaigns and event promotions simultaneously.
Key Skills
Digital Marketing | Social Media Marketing | Meta Ads | Google Ads | Lead Generation | Content Creation | Event Promotion | Instagram Marketing | LinkedIn Marketing | SEO | Email Marketing | Analytics
Salary
₹20,000 – ₹35,000 per month, depending on experience and skills.
- Incentives/Performance Bonus: As per company policy.
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