Fitoverse
Website:
fitoverse.com
Job details:
We're Hiring | Marketing Head – Digital Marketing & Brand Strategy
Company: Fitoverse Private Limited
Location: Salem, Tamil Nadu (On-site)
Experience: 3–4 Years (Mandatory)
Employment Type: Full-Time
About Fitoverse
Fitoverse Private Limited is a growing sports infrastructure and management company specializing in the development of football turfs, basketball courts, pickleball courts, tennis courts, and complete sports facilities across India.
Our vision is to build a healthier community through sports and develop a strong sports infrastructure ecosystem.
Role Overview
We are looking for an experienced and results-driven Marketing Head who can independently lead our marketing department, develop marketing strategies, manage advertising campaigns, build brand visibility, and generate qualified business opportunities.
The ideal candidate should have strong hands-on experience in performance marketing, SEO, branding, content strategy, and AI-powered marketing.
We are looking for someone who can combine strategic thinking with practical execution and take complete ownership of marketing performance.
Key Responsibilities
1. Marketing Strategy & Leadership
- Develop and execute marketing strategies aligned with business objectives.
- Lead and coordinate internal marketing teams, creative professionals, and external agencies.
- Plan marketing budgets, campaigns, and performance targets.
- Build Fitoverse's brand presence across digital platforms.
2. Performance Marketing & Lead Generation
- Plan, execute, and optimize Meta Ads, Google Ads, YouTube Ads, and LinkedIn Ads.
- Generate qualified B2B and B2C leads for high-ticket sports infrastructure projects.
- Build lead generation funnels and retargeting campaigns.
- Optimize cost per lead, lead quality, and customer acquisition costs.
- Work with the sales team to improve lead-to-customer conversion rates.
3. SEO & AI Search Optimization
- Develop technical, on-page, off-page, and local SEO strategies.
- Improve website traffic and Google search visibility.
- Implement AI SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO).
- Conduct keyword research, competitor analysis, and content optimization.
4. Branding & Content Strategy
- Develop brand positioning, campaign messaging, and content strategies.
- Manage social media content calendars and creative campaigns.
- Coordinate video production, photography, and advertising creatives.
- Develop case studies, customer testimonials, and brand-building campaigns.
5. AI Marketing & Automation
- Identify and implement relevant AI marketing tools.
- Use AI for content creation, creative development, marketing research, and analytics.
- Build AI-assisted marketing workflows and automation systems.
- Stay updated with emerging AI technologies and digital marketing trends.
6. Analytics & Reporting
- Monitor marketing performance using GA4, Google Search Console, and Looker Studio.
- Track CPL, CPA, conversion rates, qualified leads, and marketing ROI.
- Prepare weekly and monthly performance reports.
- Make data-driven recommendations to improve marketing results.
Required Skills & Experience
- Minimum 3–4 years of experience in digital marketing, performance marketing, or growth marketing.
- Proven experience managing successful advertising campaigns.
- Hands-on expertise in Meta Ads Manager and Google Ads.
- Working experience with YouTube Ads and LinkedIn Ads.
- Strong understanding of SEO, AI SEO, GEO, and AEO.
- Experience generating high-ticket B2B and B2C leads.
- Knowledge of Google Analytics 4, Google Tag Manager, Google Search Console, Semrush, or Ahrefs.
- Familiarity with CRM platforms such as Zoho CRM or HubSpot.
- Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, and AI creative platforms.
- Knowledge of marketing automation tools such as Make, Zapier, or n8n.
- Experience coordinating creative teams and managing marketing budgets.
- Excellent communication, presentation, analytical, and leadership skills.
Who We're Looking For
Someone who has already delivered successful marketing campaigns, understands customer acquisition, thinks creatively, works with data, and can independently manage the marketing department.
Experience in sports, construction, infrastructure, real estate, or other high-ticket industries is an added advantage.
Candidates must be able to demonstrate previous campaign results, advertising budgets managed, and measurable marketing achievements.
Why Join Fitoverse?
- Opportunity to lead the marketing department of a growing sports infrastructure company.
- Freedom to develop and implement innovative marketing strategies.
- Opportunity to work with AI-powered marketing technologies.
- Exposure to B2B and B2C marketing across multiple industries.
- Opportunity to contribute directly to the company's growth.
To Apply: Send your resume and previous campaign portfolio to admin@fitoverse.com
- Email Subject: Application – Marketing Head
Click on Apply to know more.