Aditya Birla Fashion and Retail Ltd.
Website:
abfrl.com
Job details:
Company Description Aditya Birla Fashion and Retail Limited (ABFRL), part of the Aditya Birla Group, is India’s leading fashion powerhouse with a wide portfolio of well-known brands and retail formats across high-growth segments. As of March 31, 2026, the company operates 1,273 stores, covering 7.9 million sq. ft. of retail space across the country. Its portfolio spans popular fashion destinations like Pantaloons and OWND for youth and Gen Z, luxury multi-brand retail through The Collective, and a strategic partnership with Galeries Lafayette to introduce a high-end luxury destination in India. ABFRL is a market leader in branded ethnic wear with brands such as Jaypore, Tasva, and TCNS’s women’s brands including W, Aurelia, Wishful, Elleven, and Folksong, alongside collaborations with top Indian designers. To serve digitally native consumers, ABFRL is also developing a portfolio of digital-first fashion brands through its tech-led venture TMRW, partnering with emerging entrepreneurs to build scalable fashion businesses.
Role Description The Department Sales Manager is a full-time, on-site role based in Amravati, responsible for driving sales performance and customer experience within assigned departments. The role involves monitoring daily sales targets, analyzing store and department performance, and implementing action plans to achieve revenue and profitability goals. The Department Sales Manager will oversee visual merchandising standards, stock availability, and product presentation, coordinating closely with inventory and operations teams. This role includes supervising and coaching the sales team, scheduling and allocating resources, and ensuring adherence to company policies and compliance requirements. The Department Sales Manager will also handle customer escalations, gather market and customer insights, and support local promotional activities to strengthen the brand’s presence and growth.
Qualifications
- Candidates should possess strong retail and sales management capabilities, including experience in achieving sales targets, managing KPIs, and driving revenue growth in fashion or lifestyle retail.
- Candidates should possess team leadership and people management skills, with experience in supervising store staff, providing coaching and feedback, and fostering a high-performance and customer-focused culture.
- Candidates should possess customer service and relationship management skills, including the ability to resolve escalations, build customer loyalty, and deliver a consistent brand experience on the shop floor.
- Candidates should possess operational and merchandising skills, with familiarity in inventory control, stock replenishment, visual merchandising, and adherence to store standards and compliance processes.
- Candidates should possess analytical and communication skills, including comfort with sales data analysis, reporting, and clear verbal and written communication with internal stakeholders.
- Relevant experience of 3–6 years in retail or fashion sales management is preferred; a bachelor’s degree in business, retail
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