Saundh
Website:
saundh.in
Job details:
Location: Mumbai | Full-time
About Saundh
Saundh is a contemporary Indian fashion brand inspired by modern craftsmanship and timeless design. With a growing retail presence across India and a rapidly expanding digital business, we are looking for a data-driven CRM professional to help us build meaningful customer relationships and increase customer lifetime value through personalized communication and automation.
Role Summary
We are looking for a CRM & Marketing Automation Executive who is passionate about customer data, lifecycle marketing, and automation.
The ideal candidate will analyze customer behavior, identify opportunities for engagement, and execute highly targeted Email and WhatsApp campaigns using CASA CRM and other marketing tools. This role will play a key part in improving customer retention, repeat purchases, and overall customer lifetime value.
Key Responsibilities
Customer Data & Insights
- Analyze customer data within CASA CRM.
- Create customer segments using RFM, purchase history, demographics, and engagement.
- Identify dormant, loyal, VIP, and high-potential customer groups.
- Build dashboards and generate weekly/monthly CRM performance reports.
- Provide actionable recommendations based on customer insights.
CRM Campaign Management
- Plan and execute targeted Email, WhatsApp, and SMS campaigns.
- Build automated customer journeys including:
- Welcome Series
- First Purchase Journey
- Abandoned Cart Recovery
- Browse Abandonment
- Birthday & Anniversary Campaigns
- Win-back Campaigns
- Loyalty & VIP Communication
- Post-Purchase Follow-ups
- Coordinate campaign calendars with Marketing, E-commerce, and Retail teams.
Marketing Automation
- Build and optimize automated workflows within CASA CRM.
- Personalize customer communication based on behavior and purchase history.
- Conduct A/B testing for subject lines, creatives, offers, and messaging.
- Continuously improve campaign performance through testing and optimization.
Cross-Functional Collaboration
- Work closely with Marketing, E-commerce, Retail, Merchandising, and Customer Support teams.
- Ensure customer communication aligns with the brand voice and business objectives.
Required Skills
- 2–4 years of CRM, Lifecycle Marketing, or Retention Marketing experience.
- Experience with CRM platforms such as CASA CRM, MoEngage, CleverTap, WebEngage, Klaviyo, Salesforce Marketing Cloud, HubSpot, or similar.
- Strong analytical skills with proficiency in Excel or Google Sheets.
- Experience with Email and WhatsApp marketing platforms.
- Understanding of customer segmentation and lifecycle marketing.
- Excellent written communication and campaign planning skills.
- Comfortable using AI tools such as ChatGPT to improve productivity and campaign creation.
Preferred Experience
- Experience in Fashion, Lifestyle, Beauty, or D2C brands.
- Understanding of Shopify and omnichannel retail.
- Familiarity with SQL, Power BI, Looker Studio, or Tableau is an advantage.
Click on Apply to know more.