iwayworks
Website:
iwayworks.com
Job details:
Location: Mumbai (Hybrid – Office in Andheri West) | Type: Full-Time
About Us
iwayworks is a creative marketing agency that blends strategy with storytelling to help brands build relevance and
trust. We specialize in Influencer Marketing, Content Creation, Video Production, Branding, and User-Generated
Content (UGC). Our work spans across FMCG, lifestyle, fashion, logistics, real estate, education, and emerging
digital-first brands.
Our Services Include:
• Influencer Marketing & Creator Collaborations
• User-Generated Content (UGC) Campaigns
• Video Production & Digital Content
• Social Media Strategy & Management
• Branding & Graphic Design
• Integrated Marketing Campaigns
The Role
We're looking for driven Influencer Marketing enthusiasts to join our growing team and help shape brand
narratives through strategic creator partnerships. Whether you're starting your journey or bring years of hands-on
experience, this role offers room to grow, lead, and create impact. You will work closely with clients, creators, and
internal teams to design campaigns that resonate with digital communities and stay ahead of trends.
What You'll Do
Strategy & Execution
• Contribute to influencer marketing strategies across multiple client campaigns
• Research and identify relevant influencers, creators, and digital voices across categories
• Execute influencer seeding programs, gifting campaigns, and paid collaborations
• Negotiate partnerships with influencers, bloggers, and brand ambassadors
Relationship Building
• Build and maintain strong relationships with influencers and creators
• Represent iwayworks and our clients with professionalism and creativity
• Understand client goals and translate them into effective influencer activations
Trend Spotting & Innovation
• Stay updated with social media, influencer marketing, and digital PR trends
• Bring fresh, creative, and outside-the-box campaign ideas
• Track competitor campaigns and emerging platforms
Team Collaboration & Growth
• Support or lead campaign execution based on experience level
• Collaborate with content, design, production, and strategy teams
• Mentor junior team members (for candidates with 3+ years of experience)
What We're Looking For
Must-Haves
• 1–4+ years of experience in influencer marketing, digital marketing, PR, or related fields• Strong understanding of social media platforms and audience engagement
• Excellent verbal and written communication skills
• Ability to multitask and work under tight deadlines
• Creative mindset with strong storytelling and relationship-building skills
Nice-to-Haves
• Existing influencer network across lifestyle, fashion, food, parenting, tech, auto, or similar categories
• Experience negotiating paid collaborations or managing ambassador programs
• Graduate/Postgraduate in Management, Mass Communication, PR, English, or related fields
• Familiarity with influencer discovery tools and analytics platforms
What's In It for You?
• Hands-on exposure to high-impact influencer campaigns
• Opportunity to work with leading and emerging brands
• Career growth in one of the fastest-growing digital marketing verticals
• Collaborative, creative, and growth-driven work culture
• Competitive compensation with performance-based incentives
Click on Apply to know more.
