Purplechalk
Website:
purplechalk.in
Job details:
- Chennai — On-site / Hybrid (Chennai candidates only)
- Immediate joining preferred
- 1 year preferred
- Sound practical knowledge of social media content creation, design, and copywriting.
Purplechalk is looking for a highly creative, hands-on creative trainee who can help execute engaging campaigns, plan and manage content calendars, build moodboards, write copy, assist on photoshoots, run A/B tests, and prepare competitor & performance reports.
This role is perfect for someone who thinks visually, writes persuasively, and understands social media strategy. You will work across lifestyle, fashion, D2C, and B2C brands, learning end-to-end social media execution while taking ownership of creative outputs.
Core Responsibilities
- Build moodboards for campaigns: visual style, colours, typography, props, lighting, composition, and shot ideas.
- Translate creative direction from senior creatives into actionable briefs for shoots, designers, and editors.
- Assist in conceptualising social campaigns, seasonal initiatives, and brand storytelling.
- Plan, maintain, and execute a content calendar for multiple social media accounts.
- Ensure posts are scheduled to maximise engagement and align with campaigns, launches, and trends.
- Collaborate with senior creatives to sync content themes with marketing goals.
- Write engaging captions, hooks, microcopy, and CTAs for Instagram, Facebook, and reels.
- Create storyboards and short-form content scripts for reels, videos, and carousels.
- Maintain brand voice and tone across all platforms.
- Assist on photoshoots: manage props, check framing/lighting against moodboards, capture BTS content.
- Tag, organise, and prepare raw assets for editing.
- Ensure final assets align with creative briefs and social formats.
- Conduct A/B tests on copy, visuals, and posting times.
- Track results and recommend optimizations for higher engagement.
- Work with analytics tools to measure post and campaign performance.
- Prepare weekly and monthly performance reports with insights and actionable recommendations.
- Conduct competitor analysis: track content themes, engagement strategies, ad creatives, posting frequency, and formats.
Required Skills & Attributes
- Strong visual creativity and ability to interpret and execute creative direction.
- Confident social media copywriting for multiple formats.
- Understanding of content calendars and campaign planning.
- Comfortable assisting on photoshoots and working hands-on with creatives.
- Curious, proactive, and eager to learn and grow in social media and creative strategy.
- Organised, punctual, and detail-oriented.
- Prior social media internship or freelance experience.
- Basic motion graphics or video editing experience.
- Exposure to lifestyle, fashion, or D2C brands.
- Understanding of social media trends, hashtags, and algorithm updates.
- Ability to analyse data and suggest improvements.
- Short-term: Maintain content calendar with regular posting, produce moodboards, write captions, and assist in at least one shoot.
- Medium: Run A/B tests, analyse performance, create competitor reports, and suggest creative improvements.
- Long-term: Independently manage small campaigns from concept to calendar to reporting, and demonstrate measurable engagement improvements.
How to Apply
Email your resume + portfolio / moodboards / sample social copy/reel/storyboard samples to:
hello@purplechalk.in
Subject line: Creative Trainee – Social Media (Chennai) [Your Name]
Click on Apply to know more.