Elanster Technologies
Website:
elanster.com
Job details:
Position Summary
We are looking for a creative and analytical Social Media Strategist to lead the planning, execution, and growth of our clients' and our own digital presence across multiple social platforms. The ideal candidate understands how each platform works, stays updated with emerging trends, and can develop content strategies that build awareness, engagement, and business growth.
This role requires someone who can think strategically while also being hands-on with content planning, publishing, analytics, and community engagement.
Key ResponsibilitiesStrategy & Planning
- Develop platform-specific social media strategies aligned with business objectives.
- Create monthly content calendars and campaign plans.
- Research audience behavior, competitors, and industry trends.
- Identify opportunities to increase reach, engagement, and conversions.
Content Strategy
- Plan engaging content for:
- Instagram
- YouTube
- Facebook
- LinkedIn
- X (Twitter)
- WhatsApp Channels & Communities
- Work closely with designers, video editors, and copywriters to produce high-quality content.
- Recommend content formats such as reels, shorts, carousels, stories, videos, blogs, and live sessions.
Publishing & Community Management
- Schedule and publish content across all relevant platforms.
- Monitor comments, messages, and community interactions.
- Encourage audience engagement and build online communities.
- Maintain consistent brand voice across all channels.
Analytics & Optimization
- Track platform performance using analytics tools.
- Prepare monthly reports with actionable insights.
- Monitor KPIs including:
- Reach
- Engagement
- Followers
- Watch time
- Click-through rate
- Leads generated
- Conversion rate
- Continuously optimize content based on performance data.
Campaign Management
- Plan and coordinate organic social media campaigns.
- Support paid campaign planning alongside the marketing team.
- Collaborate with internal teams during product launches, events, and marketing initiatives.
Platform Knowledge
Maintain a strong understanding of:
- Instagram
- YouTube
- LinkedIn
- Facebook
- X (Twitter)
- WhatsApp Business
- Emerging social media platforms and AI-powered marketing tools
Required Skills
- Strong understanding of social media algorithms and best practices.
- Excellent written and verbal communication skills.
- Knowledge of content marketing and digital storytelling.
- Experience with social media scheduling and management tools.
- Ability to interpret analytics and make data-driven decisions.
- Strong organizational and project management skills.
- Creative thinking with attention to detail.
- Ability to manage multiple brands or projects simultaneously.
Preferred Qualifications
- 2–5 years of experience in social media strategy or digital marketing.
- Experience managing business or brand social media accounts.
- Familiarity with Meta Business Suite, LinkedIn, YouTube Studio, Google Analytics, and social media management platforms.
- Basic understanding of SEO and content marketing.
- Experience working with creative teams and marketing campaigns.
Success Metrics
- Growth in audience and followers.
- Increased engagement across platforms.
- Improved content performance.
- Consistent publishing schedules.
- Higher website traffic and lead generation from social channels.
- Positive community engagement and brand sentiment.
What We're Looking For
We're looking for someone who is curious, proactive, and passionate about digital communication. The ideal candidate enjoys experimenting with new ideas, understands the nuances of different social platforms, and can turn business goals into engaging content strategies that create lasting impact.
Click on Apply to know more.