Website:
mainrose.in
Job details:
We’re looking for a highly energetic performance-driven Lead Creative Strategist to own Mainrōse’s creative ecosystem across paid advertising, social media and brand campaigns.
You’ll turn consumer insights, product USPs, cultural trends and performance data into compelling creatives that build the brand and drive profitable growth. From concept development and scripting to shoot direction, creative testing and performance analysis, you’ll own the process end to end.
Your goal is to build a scalable creative engine that delivers high-quality content at speed, with a target of 50–100 creative assets per week, depending on production complexity.
Key Responsibilities
1. Creative Strategy & Concept Development
- Develop creative strategies aligned with business goals, CAC, ROAS and conversion targets.
- Translate product benefits, fragrances, ingredients and consumer pain points into compelling advertising concepts.
- Develop creatives across UGC, founder-led content, product demonstrations, testimonials, educational content and aspirational brand storytelling.
- Build testing strategies for hooks, scripts, formats, messaging, offers and CTAs.
2. Creative Production & Execution
- Own the creative pipeline from research, ideation and briefing to production, editing and launch.
- Write scripts, hooks, headlines, storyboards and detailed creative briefs.
- Plan and direct shoots, manage creators and production partners, and oversee editing and quality control.
- Build systems to produce high volumes of creative variations without compromising brand quality.
- Manage creative calendars, timelines and workflows to ensure consistent output.
3. Performance Analysis & Optimisation
- Analyse Meta Ads performance across CTR, CPC, CPM, CAC, ROAS, conversion rates and video engagement.
- Identify winning concepts, creative fatigue and underperforming ads.
- Determine what to scale, iterate, test further or discontinue.
- Translate performance insights into actionable briefs and future creative strategies.
4. Testing & Scaling
- Build a structured creative testing roadmap with clear hypotheses and objectives.
- Develop iterations of winning concepts through new hooks, scripts, creators, formats and messaging angles.
- Identify repeatable creative patterns and turn them into scalable frameworks.
- Maintain a consistent pipeline of new concepts and document learnings from every test.
5. Consumer & Competitor Research
- Analyse customer reviews, feedback, comments and purchase objections to uncover creative opportunities.
- Research competitor advertising, positioning, offers, creator partnerships and emerging trends.
- Use tools such as Meta Ads Library and social media platforms to identify relevant insights and inspiration.
- Translate research into differentiated concepts that strengthen Mainrōse’s brand and performance.
What We’re Looking For
- 3–6 years of experience in creative strategy, performance marketing, paid social or D2C growth.
- Proven experience developing, testing and optimising performance creatives.
- Strong understanding of Meta Ads, creative-level metrics, CAC, ROAS and conversion.
- Ability to develop compelling concepts, scripts and hooks at speed.
- Experience with UGC, short-form video, creator-led content and product storytelling.
- Strong creative judgement, analytical thinking and hands-on production skills.
- Ability to manage multiple workstreams, direct creative teams and take ownership from idea to execution.
A strong advantage: Experience scaling a D2C brand in beauty, fragrance, personal care, skincare or another visually driven consumer category.
We’re looking for someone who combines sharp creative instincts with a performance mindset, moves quickly and knows how to turn great ideas into measurable business results.
If this aligns with or if you think you're the best out there, drop a message on +91 9911028444.
📍Full time role in Gurgaon, Haryana
Click on Apply to know more.