Ramco Systems
Website:
ramco.com
Job details:
Why this role exists
We’re building a brand that feels effortless, future‑ready, and human—across campaigns, social, web, events, and product comms. You’ll be the creative north star who translates strategy into unmistakable Ramco visuals, and who sets the rules of the game so every designer (in‑house + partners) can move fast without breaking brand.
What you’ll own:
- Visual Identity & Systems: Evolve and maintain a scalable design system—color, type, grids, illustration styles, motion language—plus templates for social, email, decks, event kits and landing pages.
- Concepting & Art Direction: Turn briefs into campaign territories, moodboards, key visuals and storyboards; guide production to a high bar.
- Comms Hierarchy: Define information hierarchy and layout logic so messages consistently land—across product pages, ads, carousels, and explainer content.
- Guardrails & QA: Publish pragmatic brand guidelines; run lightning‑fast reviews to keep output on‑brand and on‑time.
- Design Ops: Create repeatable workflows (brief → concept → review → ship), maintain asset libraries, and orchestrate freelancers/agency partners.
- Collaboration: Partner with Brand Content on campaign narratives, social formats, and event collateral; coach the in‑house designer to grow craft.
- Day‑to‑day (agency‑style rhythm) : Brief scrums → concept sprints → quick crits → iterate → ship.
- Build reusable starter kits (Figma components, PS/AI templates) to cut ad‑hoc turnaround from hours to minutes.
- Set tiered quality bars (must‑ship / polish / flagship), aligned to timelines and goals.
Must‑have skills
- 7–10 years in brand/visual design (agency or product), with lead/ownership over campaigns and systems.
- Proficiency in Figma, Adobe Creative Suite
- Concept strength + Craft: typography, layout, motion instincts; mastery of Figma/Adobe Creative Suite(Photoshop, Illustrator, InDesign, After Effects); familiarity with modern AI tools for exploration (e.g., Firefly/Midjourney) and motion (e.g., After Effects).
- Proven experience leading designers/freelancers, giving crisp feedback, and shipping on tight timelines.
- Portfolio showing systems thinking (guidelines/templates) and campaign impact.
- Typical Creative/Design Lead responsibilities include leading ideation, guiding teams, maintaining brand consistency, and overseeing delivery across channels—mirroring top agency and SaaS expectations.
Nice‑to‑have skills
- Motion graphics direction, art direction for photo/video, UI sensibilities for product marketing.
- Experience in B2B SaaS or enterprise tech.
Click on Apply to know more.
