Cloutflow
Website:
cloutflow.com
Job details:
About the Role
We are looking for a Copywriter – Influencer Marketing who can turn brand briefs, campaign objectives, and consumer insights into engaging, creator-friendly scripts and content ideas.
The role will focus on developing scripts, hooks, concepts, captions, and content narratives for influencers, ensuring that brand messaging feels natural, entertaining, and native to the creator’s content style.
Key Responsibilities
- Develop creative concepts, scripts, hooks, and content narratives for influencer marketing campaigns across Instagram, YouTube, and other relevant platforms.
- Translate brand briefs and campaign objectives into engaging, relatable, and creator-friendly content.
- Write scripts that are natural to the influencer’s personality, audience, and content format, while ensuring key brand messages are effectively communicated.
- Collaborate with the Strategy, Client Servicing, Planning, and Creative teams to understand campaign objectives and develop relevant content.
- Adapt scripts based on different creator profiles, platforms, formats, and target audiences.
- Incorporate brand USPs, product benefits, CTAs, and campaign messaging without making the content feel overly promotional.
- Review and refine scripts based on client feedback, creator feedback, and campaign requirements.
- Stay updated with social media trends, creator formats, internet culture, and evolving content styles to bring fresh ideas to campaigns.
What We're Looking For
- 1–3 years of experience in copywriting, content writing, advertising, social media, or influencer marketing.
- Strong understanding of Instagram, YouTube, Reels, Shorts, and creator-led content.
- Excellent command of written English and strong storytelling abilities.
- Ability to write in different tones and styles depending on the creator, brand, and audience.
- Strong understanding of hooks, storytelling, pacing, CTAs, and short-form content.
- Ability to take a brief and independently develop a compelling content idea/script.
- Someone who is highly creative, culturally aware, and plugged into internet and social media trends.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Click on Apply to know more.
