Copywriter

HealthKart

Required skills

Website: healthkart.com
Job details:

Responsibilities

Write crisp, compelling, and conversion-focused copy across platforms (Website banners, landing pages, emailers, push notifications, paid ads, social media, product pages)
Craft strong hooks and messaging frameworks for campaigns, launches, and sales moments
Write high-performing Meta & Google ad copies with an understanding of platform nuances
Develop long-form content, including SEO blogs, brand storytelling pieces, and educational content
Collaborate closely with designers, performance marketers, and social media teams to ensure message clarity and visual alignment
Translate campaign objectives into persuasive messaging tailored to audience segments
Maintain consistency of brand tone across all touchpoints
Continuously test and optimize copy based on performance data (CTR, CVR, scroll depth, retention)
Ideate organic social media campaigns with strong narrative angles
Conduct basic keyword research and integrate SEO best practices into content

Qualifications & Skills

Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or related field
3–5 years of hands-on copywriting experience (D2C preferred)
Strong understanding of consumer psychology and persuasive writing frameworks
Ability to balance creativity with structured execution and performance tracking
Experience writing across short-form and long-form formats
Familiarity with Meta Ads, Google Ads, email marketing platforms, and basic SEO principles
Strong editing and proofreading skills
Ability to work in a fast-paced, high-ownership environment
Portfolio showcasing a mix of ad copy, landing pages, emailers, and social content

We’re Looking for:

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