VAMA App
Website:
vama.app
Job details:
Job Title: Content Writer / Conversion Copywriter
Department: Temple Services, VAMA
Location: Gurugram
About VAMA & The Role At VAMA, we are building Indias premier digital destination for faith and spirituality. We are looking for a highly strategic, culturally empathetic Content Writer to take ownership of our Chadhava & Nirantar verticals in the Temple Services.
This role is not just about writing; it is about fueling the "spiritual economy." The Nirantar (subscription) and Chadhava models are the engines of our platform's recurring engagement. We need a writer who can craft high-converting copy that recovers acquisition costs quickly, builds long-term loyalty, and transitions users from one-time devotions to lifelong spiritual habits.
Core Deliverables (What You Will Write Daily)
- Landing Pages: Write and optimize persuasive, high-converting landing page copies that clearly communicates the spiritual significance and personal value of specific Chadhava offerings and Nirantar subscriptions.
- Ad Copy (Performance Marketing): Craft punchy, click-driven copy for Meta Ads, Google, and display ads to acquire high-intent users efficiently and lower our Customer Acquisition Cost (CAC).
- CRM Campaigns (Retention & Lifecycle): Develop automated, empathetic user journeys across WhatsApp, SMS & push notifications. You will write campaigns designed to onboard new users, prevent churn and drive cross-vertical expansion.
- In-App Comm & Banners: Write sharp, action-oriented copy for app banners, checkout flows and nudges to maximize funnel conversions.
What We Are Looking For (Requirements)
- Experience: 2-4 years of experience as a conversion copywriter, specifically writing for performance marketing, landing pages and CRM/retention campaigns.
- Format Agnostic: You are equally comfortable writing a 5-word high-impact push notification, a full-fledged Meta ad video script, or a detailed landing page explaining the significance of a specific temple's Chadhava.
- Data-Informed: You don't just write and forget; you understand metrics like Click-Through Rates (CTR), Hook Rates and Conversion Rates and you iterate your copy based on what the data tells you.
- Cultural Empathy: A strong foundational understanding of Hindu culture, astrology, Pujas and temple rituals to ensure all messaging is deeply authentic, highly respectful, and aligned with our brand voice.
- Execution Speed: Ability to thrive in a fast-paced ecosystem, turning around campaign copy for upcoming festivals and auspicious dates with agility.
Why Join VAMA?
- Be at the forefront of the spiritual-tech revolution in India.
- Directly impact the revenue and growth of our stickiest, most resilient business verticals.
- Health insurance, flexible hours, team culture etc.
Click on Apply to know more.