Website:
aptapace.com
Job details:
Company: Aptapace Innovative Technologies Pvt. Ltd.
Location: Kondapur, Hyderabad
Experience: 1–3 Years
Employment Type: Full-Time
Salary: Up to ₹3 LPA
Work Requirement: Must have their own laptop.
About the RoleAptapace Innovative Technologies Pvt. Ltd. is looking for a creative, research-driven, and SEO-focused Content Writer & Content Strategist to develop high-quality content that improves search visibility, user engagement, and lead generation.
The role involves creating content for websites, SaaS products, blogs, landing pages, social media, and digital marketing campaigns.
Key ResponsibilitiesSEO & Content Writing- Create SEO-optimized blogs, articles, guides, website, and product content.
- Conduct keyword research and understand search intent.
- Optimise titles, headings, meta descriptions, URLs, internal links, and content structure.
- Create people-first, informative, and engaging content.
- Update existing content based on SEO performance.
Website & Product Content- Develop website and high-converting landing-page content.
- Write headlines, CTAs, FAQs, product descriptions, and feature content.
- Create clear and engaging content for Resident360, Yeseo. online, and other SaaS products.
- Simplify technical concepts for customers and general audiences.
Content Marketing & Strategy- Create content for LinkedIn, Instagram, Facebook, Reddit, X, YouTube, and email campaigns.
- Develop monthly content calendars and content strategies.
- Identify new topics, keyword opportunities, topic clusters, and pillar pages.
- Research competitors and identify content gaps and opportunities.
SEO Performance- Monitor organic traffic, keyword rankings, impressions, CTR, engagement, and conversions.
- Use performance data to improve content quality and search visibility.
Required Skills- Excellent English writing, grammar, and proofreading skills.
- Strong understanding of SEO and search intent.
- Experience in keyword research and long-form SEO content.
- Ability to write website and landing-page copy.
- Strong research and content structuring skills.
- Basic knowledge of Google Search Console and Google Analytics.
- Familiarity with Ahrefs, Semrush, Ubersuggest, or similar SEO tools.
- Ability to understand and simplify technology/SaaS concepts.
Good to Have- SaaS, technology, or B2B content experience.
- Local SEO knowledge.
- WordPress experience.
- Conversion copywriting skills.
- Social media and press-release writing experience.
- Experience using AI content tools.
AI & Content ToolsCandidates should be comfortable using ChatGPT or similar AI tools for research, ideation, outlines, keyword clustering, optimisation, and proofreading.
AI should be used as a productivity tool, with proper fact-checking, editing, originality, and human-focused content quality maintained.
Candidate Profile
We are looking for someone who is:
- Creative and research-oriented.
- Strong in English communication.
- SEO-focused and detail-oriented.
- Interested in technology and SaaS.
- A quick learner with strong analytical skills.
- Able to work independently and meet deadlines.
- Comfortable collaborating with marketing, product, and development teams.
Qualification- Bachelor’s degree in English, Journalism, Mass Communication, Marketing, Communications, or a related field is preferred.
- Relevant experience will also be considered.
Key Performance IndicatorsPerformance will be evaluated based on:
- Content quality and originality.
- SEO optimisation and search visibility.
- Organic traffic and keyword growth.
- Content engagement and conversions.
- Timely delivery and accuracy.
Interested CandidatesContact Person: Reshma Reddy Tippani (HR)
WhatsApp: +91 9701870667
Email: hr.reshma@aptapace.com
Click on Apply to know more.
