Website:
myrausa.com
Job details:
Content Strategist (Myra Bag)
ROLE OVERVIEW
We are looking for a Content Strategist to own content strategy end-to-end for Myra Bag — from planning and photoshoot execution to social media, ad, influencer, and website content — across all brand channels and platforms, including social media handles, Meta Ads, and Google Ads, ensuring brand-consistent, high-performing output at every touchpoint.
ABOUT AHK DIGITAL BRANDS
AHK Digital Brands is a fast-growing, bootstrapped e-commerce company building and scaling consumer brands for the global market. With expertise across product development, branding, performance marketing, marketplace growth, and customer experience, we focus on creating category-leading brands with sustainable long-term growth. Our leadership team brings over a decade of experience in scaling both B2B and B2C e-commerce businesses that have collectively crossed $200M+ in revenue, bootstrapped. Today, our brands serve customers across the United States and other international markets.
BRANDS WE REPRESENT
• MM — Mira & Moss: Contemporary lifestyle and everyday essentials.
• LS — Living Shapes: Modern home décor and lifestyle products.
• MB — Myra Bag: Premium handcrafted western bags, accessories, and lifestyle products.
• MBU — Myra USA: Western-inspired fashion and lifestyle products.
• BU — Bohera USA: Consumer products designed for everyday living.
• LW — Loyal West: Western-inspired fashion and accessories.
KEY RESPONSIBILITIES
• Develop and execute content strategy aligned with brand and business goals across all channels — social media handles, Meta Ads, Google Ads, influencer, and website.
• Build content strategy in sync with a strong creative understanding of ad platforms — ensuring content is conceptualised and produced as per Meta Ads and Google Ads creative requirements and performance principles.
• Plan and manage content calendars across platforms.
• Lead photoshoot planning and execution (moodboards, shot lists, styling direction).
• Own end-to-end content production — pre-production planning, on-set direction, and post-production delivery.
• Ensure high-quality, brand-aligned visual output.
• Generate new content ideas and creative concepts regularly.
• Write, assist, and review influencer briefs and scripts; manage influencer and creator relationships from onboarding to final deliverable.
• Manage content across social media platforms — plan, publish, drive engagement, and monitor page performance with regular reporting.
• Map deliverables to content requirements, ensuring every shoot and campaign produces the right assets for each channel and ad platform.
• Conduct trend research (Instagram, TikTok, etc.).
• Analyze competitor content and campaigns.
• Work with the team on ad creatives and performance-driven content for Meta and Google.
• Oversee social media content (Reels, short-form videos, etc.).
• Maintain brand consistency across all content.
• Manage product and website content.
• Coordinate with designers, editors, and the marketing team.
• Track and improve content performance.
• Take ownership of content from ideation to execution.
KEY SKILLS REQUIRED
• 3–7 years of experience in content strategy, content creation, or a related role.
• Hands-on experience across content production, brand strategy, influencer scripts and management, and social media management.
• Creative knack for mapping deliverables with content requirements across channels and platforms.
• Strong creative understanding of ad platforms — what works on Meta Ads and Google Ads — and the ability to plan content accordingly.
• Strong understanding of photoshoots and visual storytelling.
• Creative thinker with strong content ideation ability.
• Experience in trend research and competitor analysis.
• Knowledge of Reels / TikTok / short-form content.
• Experience managing social media handles — planning, engagement, and page-performance monitoring. • Familiarity with e-commerce / Shopify.
• Good communication and project management skills.
WHY THIS ROLE MATTERS
You will play a critical role in shaping the next phase of growth for a house of brands with strong foundations and global potential. The goal is to build a category-defining house of brands combining performance, storytelling, and scale.
WHY JOIN US?
• Premium office setup at WeWork, Platina Tower, Gurgaon.
• High ownership role with real impact on revenue, growth, and brand direction.
• Collaborative environment with direct access to leadership and decision-making.
• Startup-style culture — fast-paced, execution-focused, and performance-driven e-commerce.
• Be part of a fast-growing, dynamic house of brands building globally competitive businesses.
• Opportunity to work across multiple brands, giving you multi-category and multi-business exposure.
• Exposure to product-led, USP-driven businesses with strong expertise in product and pricing strategy.
• Work on brand-led growth strategies, defining storytelling and hands-on experience in content strategy. • Work alongside a team with a decade of experience scaling both B2B and B2C e-commerce brands crossing $200M+, bootstrapped
Click on Apply to know more.
