Website:
tetr.com
Job details:
About the Company
Tetr is a global education company that thrives on creativity and innovation. Our mission is to empower students and create a vibrant community where stories come to life. We believe in a culture that values collaboration, curiosity, and the relentless pursuit of excellence.
About the Role
We’re looking for a Head of Content who lives on the internet, thinks like a brand builder, and leads like a people-first operator. Someone who has seen both sides of the table - agency and brand - and knows how to take an idea from “Guys, hear me out…” to something millions of people actually want to watch. You’ve built or scaled social pages from 0 → something worth talking about. You understand why organic content travels, why some videos die in the first three seconds, and why one random student moment can become the Reel everyone is sending to their friends. You probably scroll way too much. Good. But you also know exactly why you stopped scrolling. You understand hooks, culture, formats, trends, storytelling and algorithms — but you’re not a trend-chaser. You know how to take what’s happening on the internet and turn it into something that feels unmistakably Tetr. At Tetr, you’ll own the entire content and social engine across channels, countries, programs and audiences. You’ll lead the team across Creative, YouTube, Production and Video, with the Creative Directors, Producers and Video Editors reporting into you. You’ll work closely with the Head of Marketing and Category Leads to turn business priorities into content that builds brand, community, cultural relevance and demand. And you’ll spend a lot of time with Tetr’s favourite people: our students. Because they are the content. The late nights. The crazy ideas. The businesses. The failures. The wins. The arguments. The adventures. The “wait, did they actually do that?” moments. Your job is to find those stories, make them impossible to ignore, and get the world watching. You’ll own the ecosystem from: Strategy → Idea → Format → Shoot → Edit → Publish → Obsess over Analytics → Do it better.
Responsibilities
- The Big Content Picture - Own the content strategy across channels, countries, programs and audiences — and decide what Tetr should be talking about, showing and building next. Turn business priorities into content people actually want to consume. Revolutionary concept, we know.
- The Content Machine - Build a content engine that can move fast, often and without becoming boring across Instagram, YouTube, TikTok, LinkedIn and whatever the internet invents next. Right content. Right platform. Right audience. Right moment.
- 0 → Scale - Build and scale Tetr’s social ecosystem from 0 → 1 → 100. Obsess over organic reach, retention, shares, followers and community — and figure out why something worked before trying to repeat it.
- Creative & Storytelling - Set the creative ambition across Tetr’s content universe and work closely with the Creative Director to make the work sharper, stranger, smarter and more watchable. Turn student life, entrepreneurship, global travel and business-building into stories people genuinely care about.
- Content IPs & Formats - Build formats people recognise before they even see the Tetr logo. Experiment, kill the boring stuff, double down on what works and turn winning ideas into repeatable IPs.
- YouTube & Long-Form - Build YouTube into a serious storytelling and audience engine — not just a place where videos go after Instagram. Work with the YouTube team on long-form formats, packaging, retention, channel growth and the ever-changing algorithmic beast.
- Students Engagement - Make Tetr’s students the heroes, creators and co-conspirators of the content ecosystem. Build systems that make it ridiculously easy for students across the world to create authentic, entertaining, culturally relevant content.
- Global, But Make It Local - Build content that can travel from Mumbai to Mexico, Dubai to Tokyo without losing its soul. Know what should be global, what should be local and when a tiny student moment in one country can become a global story.
- Content Performance - Be slightly unreasonable about performance. Know your hooks, retention, watch time, shares, saves, completion rates and audience growth - and use the numbers to make better creative, not just prettier dashboards.
- The Team - Lead the people making all of this happen - Creative Director, YouTube Manager, Producer and Video Editors. Build a team culture that is high standards, low ego, fast feedback, big ideas and absolutely no “that’s not my job.”
- The Machine Behind the Magic - Build the systems that let great content happen at scale without turning everyone into spreadsheet zombies. Own the workflows across ideation, briefing, production, publishing, distribution, analytics and iteration.
- Culture & Community - Make Tetr feel like a world people want to be part of - not a college they’ve seen an ad for. Build stories around students, alumni, founders, faculty and the wonderfully chaotic Tetr community.
Qualifications
- 10+ years across content, creative, social, digital media, entertainment, creator businesses, publishing or brand storytelling.
- You’ve worked on both agency and brand side and know the difference between making a deck look good and making the work actually work.
- You’ve built or scaled social channels from 0 and have the battle scars to prove it.
- You understand organic content deeply.
- You’re fluent in YouTube, Instagram, TikTok, LinkedIn and whatever platform Gen Alpha is currently pretending they invented.
- You understand hooks, retention, storytelling, culture, audience psychology and algorithms.
- You can look at a viral video and explain why it went viral without saying “because the algorithm liked it.”
- You’ve built content IPs, franchises or repeatable formats.
- You have excellent creative judgement and can spot a great idea — and a painfully average one — almost instantly.
- You’re comfortable with data and know that views are great, but understanding why you got them is better.
- Experience across global markets and multicultural audiences is a big plus.
- You’re a brilliant people leader who can hire great people, make them better and keep them excited.
- You genuinely love working with young people and students.
- You’re comfortable with ambiguity, speed and a little healthy chaos.
Click on Apply to know more.
