The Growth Square - Personal Branding Agency
Website:
thegrowthsquare.in
Job details:
Job Description — Strategist
The Growth Square
About The Growth Square
The Growth Square is a personal branding and LinkedIn growth agency that helps founders and CXOs build strong personal brands, grow their audience, and generate business through LinkedIn.
About the Role
We’re looking for a Strategist who can look at a founder’s LinkedIn presence and figure out what they should be talking about, why it will work, and how to make it relevant to their audience.
This is not a content-writing role. You’ll be responsible for the thinking behind the content — understanding the founder, studying their audience, analysing what is working and what isn’t, and turning those insights into strong content directions for writers.
A big part of the role will involve working with accounts that have plateaued and figuring out what needs to change to get their reach and engagement moving again. The Growth Square - Strategist.
What You’ll Do
- Study founders’ LinkedIn profiles, including recent posts, older high-performing content, comments, tone and content formats.
- Identify patterns in what is working — topics, hooks, formats, angles, tone and storytelling.
- Identify what is causing content to underperform and where the account is losing audience interest.
- Research industries, trends, companies, founders and conversations relevant to each client.
- Find high-potential content topics that have a genuine chance of gaining strong reach and engagement.
- Turn research and insights into clear content directions that writers can execute.
- Give writers the angle, key points, point of view and visual direction rather than simply handing over generic topics.
- Ensure every content idea is relevant to the founder’s positioning, audience and business goals.
- Use credible and timely sources to support content ideas.
- Continuously experiment with new content angles and formats to help stalled accounts break through their plateau. The Growth Square - Strategist.
What We’re Looking For
- Strong research skills — you know how to go beyond the first Google result.
- Sharp content judgment — you can tell the difference between a topic that is merely relevant and one that people will actually stop to read.
- Understanding of LinkedIn content and what drives attention, engagement and shareability.
- Ability to understand a founder’s voice, positioning and audience.
- Strong curiosity about business, startups, founders, D2C, marketing, culture and current trends.
- Ability to find interesting angles hidden inside seemingly ordinary news or trends.
- Strong written communication and the ability to explain why an idea will work.
- Comfortable using AI tools, Google and other research tools to speed up your work while keeping the final judgment your own. The Growth Square - Strategist …
- Ability to work quickly and make decisions under tight deadlines.
What Success Looks Like
You should be able to look at a founder's account and answer:
“What should this person talk about next — and why do I believe this has the potential to perform?”
The goal isn't to fill a content calendar with safe topics. It's to consistently surface strong, differentiated ideas that can move a stuck account forward. The Growth Square - Strategist.
Important Note
This role requires thinking before writing. You won't be expected to write every final post yourself. Your job is to decide which ideas are worth writing, the angle to take, and why that angle will resonate with the audience. The Growth Square - Strategist …
Role: Strategist
Company: The Growth Square
Work Type: [In-office]
Location: [Bengaluru]
Click on Apply to know more.