Nidhi's Grandmaa Secret
Website:
grandmaasecret.com
Job details:
Company Description Nidhi’s Grandmaa Secret is a modern Indian hair care brand that blends traditional wisdom with consumer-first, science-backed formulations. Founded by Saas–bahu duo Rajni Dua and Nidhi Tuteja Dua, the brand focuses on ritual-led, home-remedy-inspired solutions designed for today’s consumers. Operating in one of India’s largest and fastest-growing personal care segments, the brand offers products for hair fall, scalp health, and overall hair nourishment, including 13-herb hair oil, rosemary-based hair care, shampoo, and scalp care solutions. The company has grown through strong customer loyalty, repeat purchases, and authentic storytelling, building trust through educational, honest, and relatable communication. With a D2C-first mindset and a clear founder-led narrative, Nidhi’s Grandmaa Secret aims to become a trusted household name in natural, culture-led, and community-driven hair care.
Role Description The Content Strategist / Creator will be responsible for developing and executing an integrated content strategy across owned and paid channels for a growing D2C hair care brand. This full-time, on-site role in Gurugram involves planning content calendars, creating copy and scripts for social media, website, ads, and email, and ensuring all content aligns with the brand’s voice, storytelling, and educational positioning. The role includes collaborating with marketing, design, and founding teams to craft campaign narratives, product stories, and community-driven content, as well as analyzing performance data to refine content directions. Day-to-day tasks will cover writing and editing, briefing and coordinating with creators and agencies, maintaining consistent brand messaging, and staying updated on beauty and D2C trends to drive engagement and growth.
Qualifications
- Content strategy and planning skills, including Content Strategy and Content Development for brand-building and campaign-driven initiatives.
- Content Management experience, with the ability to handle Content Management across multiple platforms, calendars, and formats.
- Strong writing capabilities, including Web Content Writing and Writing for social media, website, email, and performance marketing assets.
- Experience in D2C or consumer brands, preferably in beauty, personal care, or lifestyle, with understanding of digital audiences and customer journeys.
- Ability to interpret content performance metrics and consumer insights to optimize messaging and formats.
- Excellent command of written English; comfort with Hindi or Hinglish content is an advantage.
- Strong collaboration skills to work closely with founders, marketing, design, and external partners or creators.
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field, or equivalent practical experience.
Click on Apply to know more.
