Meralda Jewels
Website:
meraldajewels.com
Job details:
Job Title: Content Strategist
Company: Meralda Jewels
Location: Kozhikode, Kerala (Onsite)
Job Type: Full-time
Experience Level: Mid-Senior level (2–3 years)
About Meralda Jewels
Meralda Jewels is a premier design led jewelry brand dedicated to crafting timeless elegance and celebrating individuality. We blend heritage craftsmanship with modern design aesthetics to create luxury pieces for the modern consumer. As we expand our digital presence, we are looking for a creative, forward-thinking Content Strategist to help shape and elevate our brand voice.
Role Overview
We are seeking a highly creative Content Strategist with 2 to 3 years of experience, specifically within a fast-paced creative or digital agency environment.
In this role, you will be the custodian of Meralda’s brand voice across all digital touchpoints. You will bridge the gap between creative concepting and strategic execution, turning jewelry design inspiration into highly engaging social media campaigns, video concepts, and digital narratives.
Key Responsibilities:
Strategy & Ideation: Conceptualize, plan, and execute an end-to-end digital content strategy aligned with Meralda’s luxury brand identity.
Copywriting & Storytelling: Craft compelling, premium-tier copy for social media campaigns, website content, email marketing, and brand communications.
Creative Collaboration: Work hand-in-hand with our visual designers, video editors, and production teams to build high-converting visual assets (Reels, lifestyle shoots, catalog layouts).
Social & Trend Analysis: Keep a pulse on evolving social media trends, consumer behavior, and competitors to optimize content performance.
Content Calendar Management: Maintain a structured, consistent monthly content calendar ensuring seamless rollouts for seasonal launches and collections.
Requirements & Qualifications:
Experience: 2–3 years of experience working as a Content Strategist, Copywriter, or Social Media Strategist.
Agency Background (Mandatory): Proven experience working in a creative/advertising agency, with a strong portfolio showcasing multi-platform campaigns.
Domain Interest: A keen eye for visual aesthetics, fashion, lifestyle, or luxury branding. Experience in the jewelry sector is a major plus.
Communication: Exceptional written and verbal communication skills in English (proficiency in Malayalam is an added advantage).
Location: Ability to work full-time onsite at our office in Kozhikode.
What We Offer:
An opportunity to shape the voice of a growing luxury jewelry brand.
A dynamic, collaborative, and highly creative work environment.
Competitive salary based on experience and portfolio.
Click on Apply to know more.