Website:
ethnicelement.in
Job details:
📢 WE’RE HIRING | Creative Strategist & Content Creator
Ethnic Elements is looking for a highly creative, trend-aware and execution-focused Creative Strategist & Content Creator who can build compelling content across all our digital platforms.
We’re looking for someone who doesn’t just create content — but understands what to create, why it will work, and how it can drive reach, engagement and sales.
✨ What You’ll Do
🎯 Creative Strategy
• Develop monthly and weekly content strategies aligned with brand and business goals
• Conceptualise campaigns, launches, festive content and product stories
• Identify trends, formats, hooks and content opportunities
• Build content ideas specifically for organic growth as well as paid advertising
📱 Content Creation – All Platforms
• Create content for Instagram, Facebook, YouTube, Pinterest, LinkedIn and other relevant platforms
• Conceptualise Reels, Stories, Carousels, Posts, Shorts and long-form content
• Write hooks, scripts, captions, headlines and CTAs
• Plan and execute engaging fashion, styling, product and storytelling content
• Repurpose content intelligently across different platforms instead of simply reposting the same creative everywhere
🎥 Reels & Video Content
• Ideate and script high-retention Reels and short-form videos
• Work with photographers, videographers, models and designers during shoots
• Create shot lists, mood boards and references
• Understand pacing, hooks, transitions, storytelling and current editing styles
• Be comfortable creating/shooting content independently when required
📈 Performance & Growth
• Track content performance — reach, engagement, watch time, CTR, saves, shares and conversions
• Analyse what is working and continuously improve the content strategy
• Work closely with the performance marketing team to develop Meta and Google ad creatives
• Generate multiple creative angles and variations for testing
• Understand the difference between content that gets views and content that drives action and sales
🤖 AI + New-Age Content
• Actively use AI and modern creative tools for research, ideation, scripting and content development
• Explore new formats, platforms and creative opportunities instead of waiting for instructions
👀 Who We’re Looking For
Someone who is:
✔️ Creative but commercially aware
✔️ Obsessed with social media, fashion and emerging trends
✔️ Strong at storytelling and visual communication
✔️ Comfortable both strategising and executing
✔️ Able to take ownership from idea → shoot → content → publishing → analysis
✔️ Fast, organised and capable of managing multiple content requirements
✔️ Curious about new platforms, AI tools and changing algorithms
Fashion / Lifestyle / D2C brand experience will be strongly preferred.
📍 Location: Bengaluru
💼 Role: Full-Time
🏢 Brand: Ethnic Elements
If you believe great content is a combination of creativity + storytelling + data + execution, we’d love to hear from you.
📩 Apply: Send us your CV along with your portfolio / Instagram / Reels / content samples.
Please mention “Creative Strategist & Content Creator” while applying.
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Click on Apply to know more.
