Accume Business Consultant
Website:
accume.consulting
Job details:
Job Summary
We are looking for a creative, analytical, and business-oriented Content & Marketing Strategist who can take ownership of our company's content strategy and significantly increase the visibility, reach, engagement, and brand presence across digital platforms.
The candidate will be responsible for understanding the different business verticals and group companies, developing customized content strategies for each, and ensuring consistent and meaningful communication across platforms such as LinkedIn, Instagram, Facebook, YouTube, websites, and other relevant channels.
This is not just a content-writing role. We are looking for someone who can think strategically, identify opportunities, plan campaigns, create content ideas, coordinate execution, analyze performance, and contribute to business growth.
Key Responsibilities
- Develop and execute an overall content and digital marketing strategy to increase company visibility and brand awareness.
- Understand the objectives, target audience, products, and services of different business verticals/group companies.
- Create separate content strategies and calendars for each business vertical.
- Plan content across LinkedIn, Instagram, Facebook, YouTube, websites, blogs, newsletters, and other relevant platforms.
- Develop ideas for reels, videos, carousels, posts, articles, blogs, case studies, interviews, thought-leadership content, and campaigns.
- Create content that positions the company and its leadership as credible experts in their respective industries.
- Develop strong storytelling around businesses, projects, achievements, clients, people, products, and success stories.
- Identify trending topics, industry conversations, and content opportunities that can improve organic reach.
- Build and manage a monthly/weekly content calendar with clear objectives and deliverables.
- Work closely with designers, video editors, social media executives, sales teams, and leadership to execute campaigns.
- Write and/or review high-quality captions, scripts, articles, website content, marketing copies, and promotional material.
- Ensure consistency in brand voice, messaging, positioning, and visual communication across all platforms.
- Develop campaigns to increase followers, engagement, website traffic, enquiries, leads, and overall brand visibility.
- Track content performance using relevant analytics and prepare regular reports.
- Analyse what content is performing and continuously optimize the strategy.
- Support SEO-focused content creation, including blogs, website pages, keywords, and search visibility.
- Explore collaborations, influencers, industry experts, partnerships, podcasts, events, and other opportunities to increase brand reach.
- Stay updated with social media trends, AI tools, content formats, algorithms, digital marketing trends, and competitor activity.
Key Deliverables / KPIs
- Increase overall brand visibility and digital reach.
- Growth in followers and relevant audience across platforms.
- Improvement in engagement rate and content performance.
- Increase in website traffic through content and digital channels.
- Growth in inbound enquiries and qualified leads.
- Consistent execution of content calendars across all verticals.
- Growth in organic search visibility and relevant keyword rankings.
- Successful execution of campaigns and brand initiatives.
- Development of strong thought-leadership positioning for the company and its leadership.
Requirements
- Bachelor's/Master's degree in Marketing, Mass Communication, Journalism, Digital Marketing, Business, or a related field.
- 3–7 years of experience in content strategy, digital marketing, brand marketing, social media, or a similar role.
- Proven ability to develop and execute content strategies for businesses.
- Excellent writing, storytelling, communication, and creative thinking skills.
- Strong understanding of LinkedIn and Instagram, with working knowledge of other major digital platforms.
- Understanding of SEO, content marketing, social media analytics, and digital campaigns.
- Ability to understand different industries and convert business objectives into compelling content.
- Experience working with designers, video editors, agencies, and marketing teams.
- Knowledge of Canva, Photoshop, AI content tools, social media management tools, and analytics platforms is an advantage.
- Strong analytical mindset with the ability to use data to improve content performance.
Ideal Candidate
We are looking for someone who is strategic, creative, commercially aware, and execution-focused someone who doesn't simply ask "What should we post?" but thinks: What should we communicate, to whom, on which platform, why will they care, and how will it contribute to visibility and business growth
Click on Apply to know more.
