Systango
Website:
systango.com
Job details:
About US
Systango Technologies Limited (NSE: SYSTANGO) is a digital engineering company that offers enterprise-class IT and product engineering services to different size organizations. At Systango, we have a culture of efficiency - we use the best-in-breed technologies to commit quality at speed and world-class support to address critical business challenges. We leverage Gen AI, AI/Machine Learning and Blockchain to unlock the next stage of digitalization for traditional businesses. Our handpicked team is adept at web & enterprise development, mobile apps, QA and DevOps. Sila, Cuentas, Youtility, Porsche, MGM Grand, Deloitte, Grindr, and Tawk.to are some of the top clients that have entrusted us to enhance their digital capabilities and build disruptive innovations. We believe in making the impossible, possible and we do it literally.
About The Role
We are looking for an ABM Specialist to develop and execute account-based marketing strategies for high-value clients and prospects in the IT services and consulting space. This role demands strong B2B marketing expertise, data-driven thinking, and close collaboration with sales and leadership teams.
Key Responsibilities
- Develop and implement ABM strategies aligned with company growth objectives, targeting high-potential IT services & consulting accounts
- Design and execute multi-channel campaigns — content marketing, digital advertising, webinars, and personalized outreach
- Build account-specific content addressing unique challenges of IT decision-makers
- Work closely with sales on account planning, pipeline acceleration, and shared reporting
- Build dashboards and reporting tools to track ABM campaign performance and ROI
- Continuously optimize strategies based on data, market trends, and sales feedback
- Manage ABM budget and coordinate with external vendors as needed
Required Skills
- In-depth knowledge of ABM principles and B2B marketing best practices
- Hands-on experience with marketing automation tools — Marketo / HubSpot
- Proficiency in CRM platforms — Salesforce preferred
- Strong analytical and data interpretation skills
- Excellent communication and cross-functional collaboration skills
- Project management ability — handling multiple campaigns simultaneously
Good to Have
- ABM certification or relevant marketing certifications
- Master's degree in Marketing or Business Administration
- Prior experience in IT services / SaaS / consulting industry marketing
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