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Content Lead - BabyBillion Parenting | Bengaluru
Location: Bengaluru | On-site
Employment Type: Full-time
BabyBillion is building a new parenting media brand.
We already reach millions of children through our kids' content. Now we want to build a strong relationship with the people making the decisions for them — parents.
We are looking for a Content Lead to build BabyBillion Parenting from 0→1: define the content thesis, create repeatable IPs, build the expert ecosystem and turn it into one of India's largest parenting platforms.
What you will own
- Define the content and editorial thesis for BabyBillion Parenting
- Identify what Indian parents genuinely care about and build content around it
- Develop repeatable content formats and IPs across YouTube, Instagram and other platforms
- Build relationships with child psychologists, pediatricians, educators and other experts
- Work with writers, producers and creators to turn ideas into high-retention content
- Build a strong parent community and feedback loop
- Shape the brand, tone and identity of BabyBillion Parenting
Who you are
- 4–8+ years in content, digital media, YouTube, Instagram, journalism, podcasting or creator ecosystems
- You have built content, formats or IPs, not just managed a content calendar
- Strong editorial judgment and storytelling instincts
- Excellent communication and on-camera presence
- Deep curiosity about parenting, child psychology, education and child development
- Comfortable working with experts and turning complex ideas into simple, entertaining content
- You understand what makes content click, retain and get shared
- High ownership — you enjoy building from scratch with ambiguity
Existing parenting audience is a plus, not a requirement.
If your career has primarily been about executing someone else's content strategy, this is probably not your role.
If you want to build a parenting media brand from scratch, it is.
Click on Apply to know more.
