Fourth Frontier
Website:
fourthfrontier.com
Job details:
Organic Growth & Content Manager Location: Bengaluru, India (Work from Office)
Experience: 3-5 years
Role Type: Full-time
About Fourth FrontierFourth Frontier operates at the intersection of performance science and cardiovascular health. Our products combine clinical-grade accuracy with athlete-focused insights, enabling individuals to train with precision while maintaining a deeper understanding of their cardiac health.
Role OverviewWe're looking for a Content & Growth Manager who believes content is a growth channel, not just a branding function.
This role is ideal for someone who combines the storytelling abilities of a content marketer with the curiosity, experimentation mindset, and commercial thinking of a growth marketer.
While content creation is an important part of the role, success will be measured by your ability to drive organic traffic growth, audience acquisition, engagement, retention, conversions, and revenue contribution.
You will be responsible for building and scaling our content ecosystem across owned, earned, paid, and community channels while directly contributing to business growth.
This is a high-impact role sitting at the intersection of:
• Organic Growth & SEO
• Content Distribution
• Content Marketing
• Lifecycle Marketing
• Community-Led Growth
• Growth Experimentation
Important: Creating content is only a part of the role. The primary responsibility is ensuring the right audience discovers, engages with, and acts on that content.
Key Responsibilities1. Organic Growth & SEO• Own the organic growth roadmap across key markets.
• Conduct keyword research, search intent analysis, and competitive research to identify growth opportunities.
• Improve search visibility through content optimization, internal linking, technical recommendations, and backlink acquisition initiatives.
• Build topical authority and sustainable organic growth through high-quality content.
• Track and improve key SEO metrics, including rankings, traffic, click-through rates, and conversions.
2. Content Distribution & Audience Growth• Build scalable content distribution systems that maximize reach, engagement, and acquisition.
• Drive platform-native growth strategies across Reddit, Quora, LinkedIn, YouTube, Strava, and relevant communities.
• Identify and execute high-leverage opportunities to grow audience, traffic, and brand visibility.
• Repurpose content across channels to maximize impact and efficiency.
• Develop community engagement strategies that strengthen trust and authority.
3. Growth Experimentation & Performance• Design and execute experiments across acquisition, engagement, retention, and conversion funnels.
• Use data, customer insights, and performance metrics to prioritize initiatives.
• Partner closely with product, design, and performance marketing teams to improve conversion and user engagement.
• Track and report on key growth metrics, including organic traffic, engagement, conversions, retention, and revenue contribution.
• Continuously identify bottlenecks and growth opportunities across the customer journey.
4. Content Strategy & Execution• Own and execute the company's content strategy across the customer journey.
• Translate complex product capabilities, scientific concepts, and customer insights into clear, compelling, and conversion-focused messaging.
• Create and optimize content across blogs, landing pages, email campaigns, social media, customer stories, and paid marketing channels.
• Develop content pillars that strengthen category authority, brand positioning, and business growth.
5. Lifecycle Marketing & Community• Improve engagement and retention through content-led lifecycle initiatives.
• Collaborate on email, CRM, and customer communication programs.
• Strengthen Fourth Frontier's presence across forums, review platforms, and online communities.
• Engage thoughtfully in relevant conversations to build trust and credibility.
• Help establish Fourth Frontier as a trusted authority within performance health and endurance training.
What We're Looking For• 3-5 years of experience in Organic Growth, SEO, Content-Led Growth, Lifecycle Marketing, Audience Growth, Growth Marketing, or related roles.
• Proven track record of driving measurable business outcomes through content-led growth initiatives.
• Demonstrated ownership of growth metrics such as:
- Organic traffic growth
- Search visibility
- Audience acquisition
- Engagement
- Conversions
- Revenue contribution
• Strong understanding of SEO strategy, content distribution, audience growth, lifecycle marketing, and community-led growth.
• Experience running growth experiments across acquisition, engagement, retention, or conversion funnels.
• Analytical mindset with the ability to connect content performance to business impact.
• Exceptional written English with a strong understanding of Western audiences, tone, and communication styles.
• Experience leveraging AI tools to improve content quality, speed, research, and workflows.
• Ability to operate independently, prioritize effectively, and drive initiatives end-to-end.
Good to Have• Experience in D2C, HealthTech, Fitness, Wearables, or Consumer Technology.
• Familiarity with concepts such as VO₂ Max, HRV, heart rate zones, recovery, and endurance physiology.
• Experience working across US, UK, and European markets.
• Personal interest in fitness, endurance sports, or performance optimization.
What Success Looks Like• Significant growth in organic traffic and qualified visitors.
• Improved search rankings across strategic topics.
• Increased audience growth and engagement across owned and community channels.
• Increased engagement and revenue contribution from lifecycle marketing.
• Improved conversion rates across owned marketing channels.
• Higher content efficiency through scalable systems and distribution processes.
• Stronger brand authority through content, communities, and partnerships.
Important Note for ApplicantsThis is not a traditional content marketing role.
While content creation and storytelling are important, the primary focus is on driving organic growth through SEO, content distribution, audience development, community engagement, lifecycle marketing, and experimentation.
Candidates with demonstrated ownership of growth metrics and measurable business impact will be strongly preferred.
Why Join Us• Opportunity to shape a global brand in a high-conviction category.
• Direct ownership of a critical growth function with measurable impact.
• Collaborative environment focused on clarity, speed, and execution excellence.
• Platform to define and scale the narrative of a category-defining product.
Screening Questions- Which 2–3 fitness/wearable brands, in your opinion, excel at driving growth through content? Share specific examples (email, ads, blogs, social media, community initiatives, or SEO). What makes their approach effective from a growth and conversion perspective?
- Tell us about a content-led growth initiative you have personally owned. What was the objective, what actions did you take, and what measurable business outcomes did it generate?
- Why do you want to join Fourth Frontier specifically? What about this role aligns with your experience and interests?
Click on Apply to know more.