Website:
leyr.in
Job details:
LEYR · Mumbai · Hiring
Content & Brand Growth Lead
LEYR is a Mumbai womenswear label built on one idea: every piece is versatile and enables multi-styling with existing wardrobe. We're looking for the person who makes people stop and watch it move.
Full-time
Hybrid · 3 days in person
Mumbai
1–2 yrs experience
₹15,000–20,000 / month
Why this role exists
Our product has to be watched to be understood.
A LEYR garment changes shape in your hands. You cannot explain that in a flat-lay, and a still image sells it short. It has to be demonstrated — repeatedly, in different hands, in different ways.
Right now we post three times a week, which is not enough to build that habit in anyone's feed. This role exists to take LEYR from three posts a week to something people expect to see daily, and to turn that attention into people who actually buy.
You'd be the second person on the brand. There is no marketing team above you and no one below you. You'll work directly with the founder, and you'll have unusual say over what goes out — which is the good part and the demanding part in equal measure.
What you'll own
Production
Plan and run batch shoots — shot lists, styling continuity, locations, keeping a day on schedule. Shoot on phone and on kit, depending on what the piece needs.
Post
Edit everything you shoot. Reels, carousels, statics, story sets. Cut multiple versions of anything that shows early signs of working.
Calendar
Own the publishing calendar across the LEYR page and the founder's page. Plan two weeks ahead, publish daily, keep the two accounts distinct in voice.
Community
Comments, DMs, and the direct channels — WhatsApp and Instagram broadcast. These are our highest-converting surfaces and they need a real person on them.
Creators
Build and run the creator pipeline: find micro-creators, open conversations, negotiate rates, write briefs, chase deliverables, file the assets.
Ad creative
Produce the variant volume our paid testing needs — different hooks, openings, cuts and framings from the same footage. You'll work alongside our performance marketer.
Creative ops
Keep the machine documented: asset library, raw footage archive, templates, shot-list formats. Anyone should be able to pick up the calendar on a Monday and know where things stand.
How the role is measured
We measure output, not hours.
We would rather be specific up front than vague and disappointed later. This is the monthly baseline the role is held to. Quality is judged separately, in the weekly review.
Per month Baseline
Reels - LEYR page 16
Reels or collaborations — founder page 4
Carousels and statics 12
Story sets 5 / week
Batch shoot days 2
Ad creative variants for testing 15
Creator outreach conversations opened 30
Written performance note weekly
Standing rhythm: a 15-minute call each morning, and from time to time as required for check in, a review every Friday, and a planning session before each shoot.
Who you are
1- 2 years making short-form content for a consumer brand, an agency, or an account of your own with real traction.
You shoot and edit. This is deliberately one role, not two — if you only do one half, this isn't the right fit.
Fluent in CapCut or Premiere. Comfortable in Canva or Figma.
You write English captions that sound like a person, not a brand deck.
You know the difference between a video that gets views and a video that sells something — and you can say why.
You can direct a shoot day: brief a model, hold styling continuity, finish on time.
Mumbai-based, and able to work in person three days a week.
Good to have (plus not mandatory)
You've worked with a fashion, jewellery or beauty brand.
You're comfortable on camera yourself.
You've run creator outreach and negotiated rates before.
Enough Meta Ads Manager literacy to read which creative is working.
Lookbook or e-commerce photography.
Genuinely not required
A design or fashion degree.
Agency pedigree.
A large following of your own.
Terms
Salary
₹15,000–20,000 per month, depending on experience.
Structure
Rolling contract with a three-month probation. Confirmed at month three, reviewed at month six.
Hybrid
Three fixed days a week working alongside the founder at a shared desk in Mumbai; two days wherever you like. Shoot days are planned a fortnight ahead and happen wherever the shoot needs to be.
Ownership
All footage, raw files and assets belong to LEYR and are uploaded to the brand drive within 24 hours of every shoot. No exceptions — this is how the work stays usable.
How to apply
Reels from an agency are team work, and we can't tell which part was yours. So shortlisted candidates do a two-day task - one drape transformation reel, start to finish, shot and edited and captioned, plus a short note on where you'd post it and why.
Send us three things
Three to five links to work you've made.
For each one, what you specifically did on it.
One brand whose Instagram you think is genuinely good, and one line on why.
Leyrlifestyle@gmail.com
Click on Apply to know more.
