Ghar Soaps
Website:
gharsoaps.shop
Job details:
Department: Marketing / Brand Strategy
Location: Pune (Narhe)
Experience: 2–5 Years (D2C/FMCG/Beauty & Personal Care preferred)
About the Role
We are looking for a highly analytical and curious Consumer Insights Executive who can deeply understand consumer behavior, identify market trends, and conduct comparative studies across products and competitors. The role will help the business make data-driven decisions by translating consumer and market intelligence into actionable insights for product development, branding, marketing, and customer experience.
Key Responsibilities:
Consumer Insights
- Study consumer behavior, preferences, purchase drivers, and pain points across different customer segments.
- Conduct surveys, interviews, focus groups, and customer feedback analysis.
- Analyze customer reviews from marketplaces, social media, websites, and other digital platforms.
- Identify emerging consumer trends and changing buying patterns.
Comparative & Competitor Studies
- Conduct detailed comparative studies of competitor products, pricing, ingredients, packaging, positioning, claims, and communication.
- Benchmark products against industry leaders and identify gaps and opportunities.
- Evaluate competitor launches, marketing campaigns, offers, and customer sentiment.
- Prepare product comparison reports with actionable recommendations.
Market Research
- Research category trends, consumer preferences, and industry developments.
- Monitor new product launches, innovations, and global best practices.
- Identify whitespace opportunities for product innovation and business growth.
Product & Brand Support
- Support the Brand and NPD teams by validating product concepts through consumer research.
- Provide recommendations on formulations, fragrances, packaging, pricing, and product claims.
- Assist in product testing and consumer acceptance studies before launches.
Reporting & Analysis
- Prepare weekly and monthly consumer insight reports.
- Present findings to leadership.
- Maintain a repository of consumer insights, competitor intelligence, and market reports.
Skills Required:
- Strong analytical and research skills.
- Understanding of consumer behavior.
- Advanced Excel and PowerPoint.
- Presentation and report-writing skills.
- Attention to detail.
- Communication and stakeholder management.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Psychology, or related field.
- MBA preferred.
Preferred Experience:
- 2–5 years in Consumer Insights, Market Research, Competitive Intelligence, or Brand Research.
- D2C/FMCG/Beauty & Personal Care preferred.
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