Website:
laneway.in
Job details:
Company Description Laneway is a next-generation business management consulting company focused on driving growth through consulting, technology, and media services. The company partners with founders, startups, and established enterprises to turn bold ideas into scalable businesses using sharp insights, creative thinking, and technology-led execution. Core offerings include strategic business consulting, technology services for MVPs and AI-driven digital products, and media and marketing services to strengthen brand visibility and influence. Founded and led by the next generation, Laneway is committed to solving modern business challenges, acting as a growth partner and venture platform for its clients. The team is driven by a vision to build, design, and grow alongside clients, creating lasting value and enduring businesses.
Role Description This is a full-time hybrid role for a Co-founder & Marketing Lead based in Bengaluru, with flexibility for some work from home. The Co-founder & Marketing Lead will define and execute the overall marketing strategy across digital and offline channels, aligning it with the company’s growth objectives. Responsibilities include developing brand positioning, overseeing social media and content marketing, managing campaigns, and tracking performance metrics to refine go-to-market initiatives. The role involves collaborating closely with consulting and technology teams, engaging with clients and prospects, and supporting sales efforts through marketing assets and lead-generation programs. The Co-founder & Marketing Lead will contribute to high-level business decisions, support fundraising and partnerships where relevant, and help build the marketing function and processes from the ground up.
Qualifications
- Strong Analytical Skills and Research abilities to understand markets, customer needs, and performance data.
- Excellent Communication skills for stakeholder collaboration, client interactions, and clear storytelling across channels.
- Proven experience in Marketing, including digital marketing, brand building, and campaign management.
- Demonstrated Sales acumen, with the ability to support lead generation, nurture opportunities, and contribute to revenue growth.
- Experience in startup, consulting, or technology-led environments is highly beneficial.
- Ability to work in a hybrid setup in Bengaluru, manage ambiguity, and take ownership in a co-founder capacity.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field is preferred.
- Leadership mindset with a willingness to build teams, processes, and long-term partnerships.
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