Website:
teepitaap.shop
Job details:
Company Description Teepi Taap operates in the beverage indulgence category, focusing on high-frequency, emotion-driven consumption where joy, refreshment, and experiential value take priority over purely functional nutrition. Positioned at the intersection of fun beverages, sweet treats, and lifestyle products, the brand is built for impulse purchases, social occasions, and everyday rewards. Teepi Taap is especially aligned with Gen Z and young consumers who value taste, energy, and brand personality alongside product quality. The company differentiates itself from traditional sugary or conventional health drinks by redefining indulgence as guilt-free, playful, and functional. Its offerings blend bold flavor, essential vitamins, and a zero-calorie positioning into a modern, aspirational experience.
Role Description This is a full-time remote role for a Co-founder/Investor/Advisor at Teepi Taap. The individual will collaborate on growth strategy, brand positioning, and go-to-market plans, while providing input on product development and portfolio direction. Day-to-day responsibilities may include reviewing performance data, advising on marketing and sales initiatives, and supporting key partnerships and distribution opportunities. The role involves mentoring the founding team, contributing to fundraising conversations, and helping shape long-term business and financial goals. Participation in regular virtual strategy sessions and ad hoc calls will be expected to ensure alignment and agile decision-making.
Qualifications
- Strong analytical skills to assess market data, consumer behavior, and business performance.
- Excellent communication abilities for stakeholder alignment, pitching, and collaborative decision-making.
- Sales-related experience in consumer products or beverages, including relationship-building and deal negotiation.
- Marketing expertise in brand building, digital campaigns, and community or lifestyle positioning.
- Research capabilities to explore trends in indulgence, functional beverages, and Gen Z consumer preferences.
- Prior experience as a founder, investor, or advisor in early-stage startups or FMCG/CPG brands is highly beneficial.
- Comfort working in a remote, fast-paced environment, with a hands-on, collaborative approach to problem-solving.
- Understanding of financial modeling, unit economics, and scalable growth strategies is a plus.
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