Website:
joinelara.com
Job details:
Co-Founder (Business & GTM) — Elara
Location: Remote-friendly | Stage: Pre-seed | Equity: Meaningful
I have been building Elara for the past few months, and the product is real. We are live on iOS with 600+ users, a 10,000+ person waitlist, and a 15%+ daily active rate — all organic, zero paid spend. The Style Graph, our core moat, just went live. A B2B Shopify SDK is in early pilot with merchants across the US and India.
What I need now is someone who can own the business side with the same intensity I bring to the product.
What Elara is
Fashion is a $1.2T global market — one of the most personal categories in the world — and it has never been truly personalized. Every recommendation engine in fashion today is built around the catalog. Nobody knows what you own, what fits your body, or what actually works for your life.
Elara is changing that. We are building an AI fashion agent that learns your wardrobe, your taste, and your body, and gets you dressed for any occasion in one conversation. Every interaction trains a Style Graph — a personal taste model that compounds and becomes more irreplaceable over time. The more you use it, the more it knows you. That is the moat nobody else is building.
What you will own
- GTM and growth: Build and execute the creator, influencer, and community strategy. Take us from 600 users to hundreds of thousands.
- Revenue: Own affiliate partnerships, subscription growth, and B2B SDK deals with fashion brands and Shopify merchants.
- Brand partnerships: Land collaborations with fashion brands, marketplaces, and stylists that give Elara distribution and credibility.
- Strategy: Help shape where Elara goes next — market expansion, new revenue lines, the long game.
Who you are
- You have built or scaled something before — a brand, a growth function, a business. You know what it actually takes.
- You are obsessed with distribution. You think about GTM the way an engineer thinks about architecture.
- You understand how to build community and trust around a consumer product, not just acquire users.
- You are comfortable with zero playbook. We are early and things change fast.
- You care about fashion and personal style — a genuine interest or background in this space is a strong plus.
- You want to build something that matters, not just something that exits.
What this is not
This is not a head of marketing role. This is not a consultant engagement. This is a co-founder seat — equity, accountability, and everything that comes with it.
What you get
- Meaningful equity (we will discuss based on fit and timing)
- The chance to build a category from scratch in a $1.2T global market that has never had a real personalization layer
- A product that already has real users who love it
If this sounds like you, or if you know someone it sounds like — reach out directly.
Mehul Agarwal
Founder, Elara
mehul@joinelara.com | joinelara.com
Click on Apply to know more.
