Netsmartz
Website:
netsmartz.com
Job details:
About Netsmartz :
Netsmartz is transforming into a Microsoft-first technology services organization with a strong focus on the Microsoft ecosystem. Our strategic vision is for over 80% of our business to be driven by Microsoft technologies, including Business Applications, Azure, Data & AI, Modern Work, Security, and Microsoft CSP. We are looking for an experienced Chief Marketing Officer who has successfully built and scaled marketing functions for a Microsoft Partner serving the North American market. This is a leadership role responsible for building a predictable marketing engine that consistently generates high-quality pipeline for our sales organization.
Role Overview:
The Chief Marketing Officer will own the complete global marketing strategy for Netsmartz’s Microsoft business. The ideal candidate has hands-on experience marketing Microsoft consulting services, understands Microsoft’s partner ecosystem, knows how North American buyers evaluate technology partners, and has a proven record of generating enterprise demand. This is a strategic as well as execution-oriented leadership position.
Key Responsibilities :
Strategic Marketing
• Define and execute the global marketing strategy for Netsmartz.
• Position Netsmartz as a leading Microsoft Solutions Partner in North America.
• Develop differentiated messaging across Microsoft solution areas.
• Build long-term brand awareness while delivering measurable pipeline growth.
• Create annual and quarterly marketing plans aligned with revenue goals.
Microsoft Practice Marketing Develop go-to-market strategies for:
• Microsoft Business Central
• Dynamics 365 Finance & Operations
• Dynamics 365 CRM
• Power Platform
• Microsoft Copilot
• Azure Infrastructure
• Azure Data & AI
• Azure Modernization
• Microsoft Fabric
• Microsoft Security
• Microsoft CSP
• Managed Microsoft Services
• Cloud Migration
• AI Transformation Services
Demand Generation Own and optimize:
• Inbound Marketing
• Outbound Campaigns
• ABM (Account-Based Marketing)
• Paid Search
• LinkedIn Advertising
• Microsoft Marketplace campaigns
• Email Marketing
• Webinars • Executive Events
• Partner Events
• SEO
• Content Marketing
• Performance Marketing
• Marketing Automation Generate a predictable flow of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
Microsoft Partnership Marketing Leverage Microsoft’s marketing ecosystem by:
• Running joint Microsoft campaigns
• Utilizing Microsoft co-marketing opportunities
• Partnering with Microsoft’s field sales teams
• Maximizing Microsoft’s partner benefits and funding programs
• Driving Marketplace visibility
• Supporting competency and specialization launches
Content Leadership Build high-quality content including:
• Thought leadership
• Industry reports
• Whitepapers
• Case studies
• Customer success stories
• AI playbooks
• Azure migration guides
• Microsoft Copilot use cases
• Video marketing
• Executive blogs
Desired Experience
The ideal candidate should have:
• 15+ years of B2B technology marketing experience.
• At least 7 years leading marketing for a Microsoft Partner or Microsoft-focused consulting organization.
• Proven success marketing to North American enterprise and mid-market customers.
• Strong understanding of Microsoft’s partner ecosystem and solution portfolio.
• Experience generating multi-million-dollar qualified sales pipelines.
• Experience working closely with sales leadership on revenue growth.
• Strong knowledge of modern marketing technology stacks.
• Experience managing large marketing budgets and distributed teams.
Preferred Background Experience with one or more of the following organizations would be highly desirable:
• Microsoft Solutions Partners
• Microsoft CSPs
• Dynamics 365 Partners
• Azure Consulting Firms
• Digital Transformation Consultancies
• Cloud System Integrators
Why Join Netsmartz?
This is an opportunity to shape the marketing strategy of a company making a significant strategic shift toward becoming a Microsoft-first cloud and AI services organization. You will have executive-level ownership, the ability to build your own team, influence company strategy, work directly with leadership, and play a critical role in accelerating growth across the North American market.
Click on Apply to know more.
