GenY Medium
Website:
genymedium.com
Job details:
Job Title: Manager – Demand Generation (ABM)
Reports to: Managing Partner
About the Company
GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.
GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands.
Role
- We are looking for a Manager – Demand Generation to build and own GenY Medium’s own qualified pipeline, driving sales-accepted meetings through account-based marketing (ABM), email marketing, and LinkedIn outbound.
- This is a hands-on, individual-contributor role — you will own strategy and execution for target-account identification, messaging, and outbound sequencing, with support from internal execution resources (design, content) as needed.
- Success is measured by the volume and quality of sales-accepted meetings generated for the business development team.
Responsibilities
- Own the end-to-end demand generation funnel for GenY Medium’s own growth — from account/prospect identification to booked, sales-accepted meetings.
- Build and execute account-based marketing (ABM) programs: identify target accounts and buying personas, and design multi-touch campaigns across email and LinkedIn.
- Plan and run email marketing sequences — list building, segmentation, copywriting, A/B testing, and deliverability management.
- Run LinkedIn outbound/social selling motions, including prospecting, personalized outreach, and nurture sequences.
- Continuously test and optimize messaging, targeting, and sequencing to improve response and meeting-conversion rates.
- Maintain clean, accurate pipeline data and reporting in the CRM; track meetings booked, show rates, and progression to sales-accepted status.
- Coordinate with content and design resources to produce outbound assets (email copy, LinkedIn content, one-pagers, case studies).
- Partner closely with the business development/sales team to align on ideal customer profile, account prioritization, and lead handoff criteria.
- Stay current on ABM, email, and LinkedIn outbound tools and best practices; recommend stack/process improvements.
Knowledge/Skill Set Required
- Proven ability to run account-based marketing campaigns targeting named accounts/personas.
- Hands-on experience with ABM platforms such as Demandbase, 6sense, ZoomInfo, or similar intent-data/account-targeting tools.
- Strong hands-on experience with email marketing platforms (sequencing, segmentation, deliverability).
- Working knowledge of LinkedIn outbound/social selling tools (e.g., Sales Navigator and a sequencing/enrichment platform such as Apollo, Outreach, or Lemlist).
- Excellent written communication skills — copywriting for cold and nurture outreach.
- Strong CRM discipline (e.g., Salesforce, HubSpot) and comfort with pipeline reporting.
- Analytical mindset — comfortable reading response/conversion data and iterating on it.
- Ability to work cross-functionally with content, design, and sales teams.
- Self-starter comfortable owning a number independently while delegating execution tasks.
Education Qualification / Work Experience Required
- 2–4 years of experience in B2B demand generation, ABM, or outbound marketing (agency or B2B SaaS background preferred).
- Demonstrated track record of generating sales-qualified/sales-accepted meetings.
- Bachelor’s degree required; MBA a plus but not mandatory.
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