Website:
bigcashweb.com
Job details:
About BigCashWeb
BigCashWeb is a US-focused rewards platform where users discover and play mobile games and complete offers to earn rewards. We work with offerwall networks and advertisers where campaign profitability depends heavily on user quality, event-level conversion, retention, and ROAS.
We are looking for an Offerwall Campaign Manager who understands incentivized traffic and can actively optimize campaigns to improve both volume and profitability.
What you'll be responsible for
- Manage and optimize incentivized gaming/offerwall campaigns on a daily basis.
- Analyze campaign performance from install through deeper events and identify major drop-offs.
- Monitor CPI, EPC, eCPM, conversion rates, ROAS, retention and LTV.
- Identify events/sub-events where bids should be increased or decreased.
- Determine whether a campaign should be scaled, maintained, reduced, or stopped.
- Optimize reward/bid structures based on downstream advertiser performance.
- Analyze user progression and identify low-quality traffic patterns.
- Work with offerwall/ad network partners to negotiate bids, caps, event payouts and campaign terms.
- Maintain campaign-level profitability while maximizing available volume.
- Build reports and dashboards to identify opportunities and anomalies.
- Continuously test different campaign configurations and reward structures.
Ideal candidate
- 1–3+ years of experience with offerwalls, incentivized traffic, mobile performance marketing, affiliate marketing
- Strong understanding of CPI/CPA campaigns and event-based payouts.
- Comfortable working with large datasets and spreadsheets.
- Strong analytical and problem-solving skills.
- Understands campaign profitability and downstream ROAS.
- Experience with platforms such as offerwall networks, MMPs, AppsFlyer, Adjust, Singular, etc. is a plus.
- Gaming/monetization experience is highly preferred.
Click on Apply to know more.
