Netscribes
Website:
netscribes.com
Job details:
About Netscribes
Netscribes is a global leader in data, insights, and digital solutions, helping the world’s largest organizations accelerate growth and innovation. As a growth catalyst, we empower sales, marketing, product development, and strategy through a unique blend of domain expertise and technological capabilities. Our end-to-end solutions span data engineering, advanced analytics, AI, and intelligent automation—built to scale and adapt to dynamic business environments. We partner with clients across the implementation journey, aligning with their ecosystem to deliver actionable intelligence, operational efficiency, and competitive advantage. For more information, visit www.netscribes.com.
Key Responsibilities
1. Alliance-led Outbound GTM
- Build and execute outbound campaigns aligned to Microsoft, Databricks, Salesforce and AWS priorities.
- Identify and prioritize SMB, SMC and mid-market accounts across India.
- Develop account and persona-based prospecting strategies.
- Engage CXOs, CIOs, CTOs, CDOs, Heads of Data, IT, Cloud, AI, CRM and Digital Transformation.
2. Pipeline Generation
- Create a consistent pipeline through cold calling, email, LinkedIn and account-based outreach. Identify business and technology triggers that indicate an active transformation opportunity.
- Qualify prospects based on business need, budget, authority, timeline and technology environment.
- Convert outbound engagement into qualified meetings, SQLs and sales opportunities.
3. Alliance GTM Motions
- Develop campaigns around areas such as: Microsoft: Azure, Data & AI, Cloud Modernization, Power BI, Copilot and application modernization.
- Databricks: Data Engineering, Lakehouse, Data & AI modernization, Analytics and GenAI. Salesforce: CRM transformation, Data Cloud, AI, Marketing/ Sales/Service transformation and automation.
- AWS: Cloud migration, modernization, data platforms, analytics, AI/ML and cloud optimization.
4. Account Intelligence
- Research accounts to identify technology landscape, business priorities, transformation initiatives,
leadership changes, funding, expansion and hiring triggers.
- Build account intelligence and contact maps to improve outbound conversion.
- Maintain accurate opportunity and activity data in CRM.
5. Sales & Alliance Collaboration
- Work closely with Alliance Managers, Account Managers, Solution Architects and technology partner teams.
- Align outbound campaigns with Microsoft, Databricks, Salesforce and AWS field teams.
- Convert partner-sourced intelligence and campaigns into customer conversations.
- Ensure qualified opportunities are effectively handed over to the sales team.
6. Revenue & Performance Management
- Own agreed targets for meetings, SQLs, opportunities and pipeline generated.
- Track conversion across the complete funnel: Accounts → Contacts → Calls → Conversations → Meetings → SQLs → Opportunities → Pipeline → Revenue
- Provide weekly pipeline and campaign performance reports.
- Continuously optimize campaigns based on conversion and revenue potential.
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