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About The Company
Liferiver Bio-Tech Corp. is a rapidly expanding molecular diagnostics company headquartered in Shanghai, China. With a strong international presence, the company operates across key markets including the United States, Japan, and Singapore. Liferiver specializes in innovative in vitro diagnostics (IVD) solutions, molecular testing, and PCR technology, committed to advancing healthcare through cutting-edge research and development. The company’s mission is to deliver accurate, reliable, and accessible diagnostic tools that improve patient outcomes worldwide. As part of its strategic growth plan, Liferiver is now focusing on expanding its footprint in India, aiming to establish a robust local presence and develop a comprehensive network of partners and clients.
About The Role
We are seeking an experienced Business Development Manager to lead the full-scale commercial development, channel partner management, and market expansion efforts of Liferiver’s IVD and molecular diagnostics business in India. This pivotal role involves developing and executing strategic plans tailored to the Indian healthcare landscape, establishing and nurturing key partnerships, and driving business growth across tier-1 and tier-2 regions. The successful candidate will serve as the primary representative of Liferiver in India, responsible for market access, regulatory compliance, and strategic stakeholder engagement. This role offers a unique opportunity to build and scale a localized distribution and commercial network from the ground up, directly contributing to the company’s long-term growth ambitions in the Indian healthcare sector.
Qualifications
- Minimum of 5 to 12 years of experience in the IVD, clinical diagnostics, or medical device industry, with a focus on the Indian market.
- Deep understanding of the Indian healthcare industry, including hospital procurement processes, distributor networks, and regulatory requirements.
- Proven track record in channel partner development, distributor management, and tender project support.
- Solid knowledge of PCR technology, laboratory diagnostics, and molecular testing products.
- Fluent in English; proficiency in local languages is a plus.
- Strong strategic thinking, negotiation, and communication skills.
- Ability to work independently, with a proactive approach to problem-solving and market development.
- Existing connections with local diagnostic distributors, hospitals, reference laboratories, healthcare groups, and industry KOLs will be highly prioritized.
Responsibilities
- Develop and implement tailored commercial strategies and channel development roadmaps to penetrate the Indian IVD market, focusing on sustainable growth in key regions.
- Identify, evaluate, and onboard high-quality channel partners, including regional distributors and sub-distributors, ensuring a stable and high-performing network across India.
- Conduct comprehensive assessments of distributor capabilities, including registration procedures, import licenses, tender qualification, hospital coverage, after-sales service, logistics, and financial stability.
- Establish and nurture strategic partnerships with government hospital networks, private hospital chains, healthcare groups, and industry KOLs to facilitate market access and product adoption.
- Manage end-to-end market access and regulatory processes, including product registration, renewal, pricing approvals, and compliance with local healthcare policies.
- Formulate localized commercial operation plans, including product positioning, pricing strategies, distributor management mechanisms, sales targets, and promotional activities.
- Promote early clinical evaluations, develop reference hospitals, and collaborate with top Indian medical institutions on pilot projects and strategic key accounts.
- Monitor competitive landscape and market dynamics, providing insights and strategic recommendations to differentiate Liferiver in the Indian market.
- Oversee the entire sales pipeline, forecast distributor sales, track tender opportunities, and manage risks to ensure consistent project delivery across regions.
- Represent Liferiver at national and regional medical conferences, exhibitions, and academic events, enhancing brand visibility and fostering business relationships.
- Compile regular market analysis reports, update on competitive activities, and provide data-driven insights to global and regional headquarters for strategic planning.
Benefits
- Opportunity to lead the market development and business scaling of an innovative molecular diagnostics enterprise in India.
- Direct engagement with global management teams, offering significant career growth and leadership development opportunities.
- Supportive and entrepreneurial work environment, backed by strong R&D, manufacturing, and global expansion capabilities.
- Chance to build a fully localized, scalable, and sustainable commercial and distribution network from scratch in India.
- Competitive compensation package aligned with experience and performance.
- Exposure to cutting-edge healthcare technologies and industry innovations.
- Opportunities for professional development through training, conferences, and industry events.
Equal Opportunity
Liferiver Bio-Tech Corp. is committed to creating an inclusive environment where all employees are valued and respected. We are an equal opportunity employer and do not discriminate based on race, gender, age, religion, nationality, or any other protected characteristic. We promote diversity and are dedicated to fostering a workplace that reflects the diverse communities we serve.
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